Responsibilities

• Direct agency and content partners in developing annual RFPs, providing target audience details, seasonal briefs, and key priorities to guide long-term partnership strategy
• Lead annual planning and development of content wireframes, and create, maintain, and optimize the 3PP strategic framework to guide partnership criteria and investment
• Own budget allocation by partner and optimize overall program spend to align with business objectives and maximize ROI
• Plan and lead half-yearly partner summits to align on priorities and set the agenda for upcoming campaigns
• Own Print media strategy and end-to-end execution, ensuring alignment with the broader 3rd Party Partnership portfolio and full-funnel business objectives
• Identify cross-collaborative partnership opportunities across channels (e.g., Affiliate Publishers, Programmatic, PR/Events, Social) and develop strategies to leverage them
• Collaborate closely with the Affiliate Publishers team to identify synergies and increase JWN buying power with external media companies that overlap across both channels
• Lead partnership strategy efforts, including developing criteria for evaluating and onboarding new partners, and negotiating high-impact partnership agreements
• Continually review new and existing partnership opportunities to optimize outcomes and reevaluate current collaborations
• Oversee the development of partner content strategies and manage internal review processes, providing strategic feedback to ensure alignment with brand goals

Requirements

• Bachelor's degree in marketing, business, advertising, or a related field
• 8+ years of experience in partnership marketing, media, PR, or brand marketing, including strategic planning and partnership oversight
• Demonstrated experience developing and negotiating relationships with media, editorial, or content partners (e.g., publishers, agencies, talent) at a senior level
• Proven track record of leading partnership negotiations and developing criteria for evaluating and onboarding new partners
• Strong data fluency with the ability to translate partnership performance data into insights and strategic recommendations

Benefits

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources