Digital Marketing Leader, Marketing Technology

Davidson, NC (Hybrid)

$147K/yr – $205K/yrSenior Level10+ years expFull time

Posted 2 days ago

Job Summary

Own and drive the marketing tech strategy and platform programs, delivering AI-enabled growth initiatives across marketing stack, governance, and cross-functional partnerships.

  • Lead cross-functional roadmapping and modern martech adoption
  • Translate data and AI insights into business outcomes for stakeholders

Job Description

Responsibilities

  • Strategic Roadmapping & AI-Driven Growth Pair commercial acumen and a growth mindset with strategic planning to keep the enterprise ahead of the curve
  • Collaborate closely with business unit marketing leaders to align marketing objectives, define tech stack strategy, and deliver multi-year roadmaps that satisfy strategic and tactical business goals.
  • Own and elevate marketing technology stack maturity and adoption—setting the vision from discovery through enablement and championing internal technology training.
  • Evaluate and implement emerging martech trends and modern capabilities, including generative and predictive AI tools (e.g., dynamic personalization, automated content workflows, and intelligent lead scoring).
  • Identify time-consuming, inefficient manual processes and develop robust, automated solutions to streamline operations and scale marketing impact.
  • Direct end-to-end projects to evaluate, build, mature, and deploy new marketing platforms—including but not limited to Adobe and Salesforce ecosystems.
  • Partner with developers, enterprise project managers, and external agency/software partners to drive scope, author clear business requirements documentation, and deliver projects on schedule and within budget.
  • Apply a functional understanding of relational databases, API-first integrations, and data flows to ensure seamless connectivity between marketing automation, CRM, and customer data platforms.
  • Drive platform governance, uptime, and operational standard work while strictly reinforcing enterprise IT, data security, and customer privacy guidelines.
  • Provide direct leadership, coaching, and career development to a high-performing team of digital marketing and platform professionals.

Requirements

  • Minimum 10 years of marketing or related experience
  • 5+ years of demonstrated experience in Marketing Technology platforms and development management
  • 5+ years relevant technical and project management experience
  • Experience supporting multiple projects and work-streams simultaneously and balancing priorities for successful outcomes
  • Experience developing and executing marketing technology strategies and roadmaps
  • Experience using marketing automation and CRM platforms and leading integration projects
  • Experience with Adobe and Salesforce is preferred
  • A track record of delivering outstanding tangible results in a high performance environment
  • Familiarity with B2B industrial or manufacturing commercial operating models
  • Experience navigating matrixed organizations and successfully leading change management at enterprise scale

Preferred

  • Experience with Adobe and Salesforce is preferred

Benefits

  • Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
  • Family building benefits include fertility coverage and adoption/surrogacy assistance.
  • Paid time off includes up to 15 vacation days, paid holidays, sick leave, and additional options to support volunteer and parental leave.
  • 401K match up, educational and training opportunities through company programs along with tuition assistance and student debt support.
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Trane Italia

Trane - marchio di Trane Technologies - agisce a livello mondiale come fornitore di soluzioni eservizi nel settore HVAC-R (riscaldamento, ventilazione, aria condizionata, refrigerazione).Offriamo un'ampia gamma di prodotti commerciali e industriali ad alta efficienza energetica, tra cui: refrigeratori, unità polivalenti, pompe di calore, rooftop, sistemi di controllo e regolazione.Per completare la nostra offerta e fornire un servizio completo e professionale, abbiamo creato inoltre una divisione "Service", in modo da essere sempre presenti in ogni istante e necessità per quanto concerne la manutenzione e l'assistenza. In aggiunta, nel caso di un'emergenza improvvisa o qualora si necessiti maggiore potenza di raffreddamento o riscaldamento temporaneo, la nostra flotta di NOLEGGIO dispone di oltre 100 unità di ultima generazione, disponibili in breve tempo e con un ottimo rapporto qualità - prezzo.Per informazioni e richieste scrivici a: commercial_italy@trane.com

Buccinasco, Lombardy, ITA
84 employees (2 in marketing)

Salaries

Posted range

$147K/yr – $205K/yr

Taken straight from the job posting.

See all Trane Italia salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
57.3K
Monthly Google Ads Budget
$30
Traffic Source Mix
Search
59%
Direct
29.3%
Referral
7%
Social
3.7%
Paid
0.8%

Headcount Trend

Current headcount: ~84
Trane Italia logo

Digital Marketing Leader, Marketing Technology

Trane Italia · Davidson, NC · Hybrid