Digital Marketing Lead

Saginaw, MI (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize the firm’s digital marketing program across services and markets, leading multi-channel campaigns and strategic initiatives that convert awareness into qualified opportunities.

  • Lead the development and optimization of digital marketing strategies and plans
  • Drive campaigns across paid search, social, email, and automation with measurement and optimization

Job Description

Responsibilities

  • Lead the development, execution, and continuous optimization of digital marketing strategies and plans that support Yeo & Yeo’s growth objectives across companies, service lines, industries, and niche markets.
  • Drive the digital strategy supporting integrated marketing campaigns, providing recommendations on audience targeting, channels, SEO, website optimization, automation, analytics, and performance measurement.
  • Execute digital campaigns across channels including paid search, social, LinkedIn, email marketing, and marketing automation to drive awareness, engagement, and conversion.
  • Partner with marketing leadership, firm leaders, and marketing team members to translate business priorities into effective digital initiatives that strengthen brand visibility, generate qualified opportunities, and enhance client experience.
  • Stay current on digital trends, AI capabilities, search optimization, and evolving buyer behaviors to identify opportunities for innovation and competitive advantage.

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field.
  • 5+ years of progressive digital marketing experience, preferably in B2B or professional services.
  • Proven experience developing and executing digital strategies and campaigns that support business growth.
  • Hands-on experience with websites, digital channels, marketing technology, analytics, and automation.
  • Experience with WordPress and HubSpot or comparable CRM/marketing automation platforms.
  • Experience managing digital budgets, vendors, and external partners.

Benefits

  • competitive salaries; paid days off; paid holidays; excellent medical, dental, and vision plans; bonuses; referral programs; life insurance; 401(k) plan; dress for your day attire; continuous feedback and so much more.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Digital Marketing Lead

Yeo & Yeo · Saginaw, MI · On-site