Digital Marketing Lead

Austin, TX (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the Siete ecommerce ecosystem, leading site architecture, content quality, accessibility, catalog management, and end-to-end digital campaigns across website, email/SMS, and partnerships.

Own ecommerce platform strategy and execution across sietefoods.com and wholesale.
Drive digital campaigns, content optimization, and coordination with Marketing, Fulfillment, and software teams.

Job Description

Responsibilities

Facilitate planning and execution of Sietefoods.com and Wholesale assortment, pricing, and promotions.
Lead website architecture and redesign projects by working with stakeholders across the organization to develop a robust scope of work and manage the project’s execution with agency partners and contract developers.
Lead efforts to make Sietefoods.com a best-in-class website by ensuring accurate and relevant content, a user-friendly interface, and opportunities for consumers to deepen their engagement with the brand.
Partner with developers to ensure Siete Family Foods websites meet national accessibility requirements.
Manage master product catalog for our Shopify stores.
Monitor troubleshooting efforts across our ecommerce platforms and their associated apps and integrations (ex. Shopify, SKUBANA, Recharge, etc.).
Lead day-to-day management of key .com partners (Pear, Chicory, etc.)
Collaborate with the software team on executing the QA process for sietefoods.com updates.
Collaborate with the Marketing Team on bringing brand initiatives to life digitally via sietefoods.com and/or associated sites.
Support in ideating and building our Digital Comms (Email/SMS) strategies to support brand campaigns and initiatives

Requirements

Basic knowledge of digital design tools (Adobe, Canva) required
2+ year of experience working cross-functionally with a team on digital campaigns and/or projects preferred
2+ years of experience with ecommerce front and back-end platforms (Shopify, SKUBANA, Shipstation) preferred

Salaries

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,230 salaries.

See all Digital Marketing salaries See more Digital Marketing jobs

See all Siete Family Foods salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

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