Responsibilities

• Own and lead the end‑to‑end digital marketing strategy across all owned digital channels, including digital and social media platforms, SEO, the public website, email, text messaging, online banking, and the mobile app, while also supporting digital media optimization in collaboration with marketing leadership and agency partner.
• Define digital channel goals, performance benchmarks, and optimization roadmaps to drive brand awareness, member acquisition, retention, and cross‑sell.
• Serve as the digital marketing subject‑matter and technical expert, providing strategic guidance on emerging platforms, tools, trends, and best practices.
• Lead the planning, execution, and optimization of integrated digital marketing campaigns and product launch initiatives, ensuring strong positioning, market readiness, and consistent messaging, in collaboration with Product Marketing colleagues.
• Drive performance through analytics, reporting, and a continuous test‑and‑learn approach; track KPIs (e.g., conversion rate, click‑through rate, cost per acquisition) and provide insights and recommendations to leadership.
• Leverage member and digital banking data to develop segmentation, personalization, automation, and testing strategies that increase relevance and engagement.
• Analyze market trends, member insights, and competitive performance to identify growth opportunities and enhance the digital member experience.
• Partner cross‑functionally with internal teams and external vendors to ensure alignment, efficient execution, and the successful rollout of new or enhanced products.
• As a senior‑level team member, provide guidance to marketing team members and act as a “go‑to” resource for digital marketing strategy and execution.
• Identify opportunities to enhance the member experience by refining processes, communications, and/or delivery methods that support product and service adoption or engagement.

Requirements

• Bachelor’s degree in Communications, Marketing, Business, or a related field, plus a minimum of three to five years of progressive digital marketing experience, including digital channel ownership and extensive management of digital programs and campaigns.
• Proven success driving measurable growth outcomes (acquisition, conversion, retention, cross-sell, engagement) through digital marketing in a data‑driven environment
• Experience in financial services marketing preferred.
• Strong background using performance analytics and KPIs (e.g., conversion rate, CTR, CPA, engagement metrics) to inform decisions and guide continuous improvement.
• Hands-on experience with A/B testing, experimentation frameworks, and optimization roadmaps.
• Demonstrated ability to leverage customer/member data to build segmentation, personalization, automation, and targeting strategies that increase relevance and engagement.
• Experience working with and maximizing marketing technology stacks, such as email/service providers, marketing automation tools, analytics platforms, and digital advertising tools.
• Ability to evaluate and adopt emerging platforms, tools, and best practices, and translate them into practical business applications.
• Experience partnering closely with Product Marketing, agency partners, and cross‑functional teams (e.g., product, digital banking, analytics, technology) to deliver aligned and effective go‑to‑market execution.
• Demonstrated ability to translate product strategies and value propositions into compelling digital experiences.
• Ability to ensure marketing activities align with organizational values, brand standards, and regulatory requirements.
• Demonstrated experience coordinating and overseeing the work of others, including delegating tasks and reviewing completed assignments for quality and accuracy.
• Strong project management and analytical skills, along with an understanding of how digital marketing drives growth, member value, and revenue.
• Familiarity with compliance considerations in digital marketing, particularly in regulated environments, is a plus.
• Excellent written and verbal communication skills, with the ability to simplify complex topics.
• Ability to collaborate and effectively interface with personnel at all levels of the organization.
• Experience presenting performance metrics, insights, and recommendations to senior leadership.

Preferred

• Familiarity with compliance considerations in digital marketing, particularly in regulated environments.
• Experience in financial services marketing preferred.

Benefits

• Medical, Dental, Vision, Life, and Long-Term Disability insurances
• 401(k) including generous matching contributions
• Discounts on financial products and services, including mortgage and auto loans
• Paid time off, tuition reimbursement, and much more!
• Hybrid work arrangement up to two remote days per week, subject to approval from your supervisor.