Digital Marketing Lead at KOMPAN Inc Americas | Austin, TX

KOMPAN Inc Americas

Digital Marketing Lead

Austin, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Drive B2B digital marketing, demand gen, and ABM to support pipeline and revenue goals for KOMPAN North America.

Own demand generation across SEO, SEM, social, email, and webinars with lead gen as KPI.
3+ years leading a B2B digital marketing team or agency with measurable lead-gen success.
ABM leadership engaging high-value prospects and collaborating with sales.

Job Description

Responsibilities

Develop and implement B2B digital marketing strategies in collaboration with KOMPAN North America and Group Marketing teams to support sales and business goals.
Manage and execute demand generation initiatives across digital channels, including SEO, SEM, social media, email marketing, webinars, and related campaign types, with lead generation as the primary KPI.
Lead account-based marketing (ABM) initiatives to engage high-value prospects and existing clients
Collaborate with the Director of Marketing, sales leaders, and sales teams to align digital marketing efforts with pipeline goals and revenue targets
Manage and optimize marketing automation platforms (e.g., Dynamics 365) to optimize lead nurturing and scoring
Oversee website content, landing pages, and conversion optimization tailored for B2B audiences
Monitor and analyze campaign performance using analytics tools, providing actionable insights to stakeholders
Stay current with B2B marketing trends, technologies, and competitive landscape

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
3+ years of experience managing a B2B digital marketing team or agency accounts with proven success in lead generation
Strong knowledge of digital marketing strategies and marketing automation tools
Experience with SEM (Google, Bing), SEO/AEO, and Social Media Marketing (LinkedIn, Meta)
Excellent analytical skills with proficiency in tools like Google Analytics and Dynamics 365/Salesforce
Strong project management and organizational skills
Exceptional communication and stakeholder management abilities

Benefits

Comprehensive medical, vision, and dental plans
Employer-paid life and disability insurance
401(k) retirement plan with company match
Competitive PTO and robust holiday schedule
A fun, energetic team that values creativity and hustle

KOMPAN Inc Americas

Creating healthier and happier communities.We believe that play should be accessible to everyone. Playgrounds should provide children, of a wide range of ages, with a fun environment as well as planned spaces that engage physical, creative, cognitive, and social skill development. That’s why inclusion and universal design principles are incorporated into both our playground and fitness equipment.

Austin, Texas, USA

232 employees (37 in marketing)

www.kompan.com/en/us