Responsibilities

• Paid Media Strategy & Execution:
• - Lead and manage day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns across varying markets with differing needs.
• - Build full-funnel advertising strategies that drive revenue, traffic, new customer acquisition, and brand visibility.
• - Oversee budget pacing, bidding strategies, and optimize campaigns to maximize ROAS.
• Cross-Functional Collaboration:
• - Work closely with internal teams (Content, Merchandising, Marketing, Leadership) to plan aligned campaigns and ensure messaging consistency.
• - Work closely with the Marketing Manager to ensure strategy and priority alignment.
• - Map campaign timelines, ensure dependencies are clear, and keep teams accountable to deadlines.
• Data Analytics & Reporting:
• - Own reporting for paid media channels, providing actionable insights to leadership.

Requirements

• Experience: 2+ years of paid media management, ideally in e-commerce. Experience managing and creating Google and Meta Ads campaigns.
• Education: Bachelor's degree in Marketing , Business, or a related field preferred but not required .
• Skills:
• - Strong proficiency with Google Business Suite, Meta Ads Manager , Looker Studio, and Google Ads Editor.
• - Experience with Google Tag Manager and managing large catalogue product feeds.
• - Ability to turn data into an actionable strategy.
• - Excellent communication, leadership, and project management skills.
• - Comfortable planning and executing complex campaigns in a fast-paced environment.
• - Familiarity with the Shopify web platform, Asana workflow management tool, and Microsoft Suite a plus, but not required .
• Mindset: