Digital Marketing Lead

Responsibilities

• Platform & Content Management: Develop and implement a content strategy spanning social media, email, newsletters, and the company website. Lead planning, creation, scheduling, and publishing across Tyto Athene and our subsidiary stackArmor's digital channels, primarily LinkedIn, ensuring consistency in voice, cadence, and quality.
• Paid Campaign Management : Plan and execute paid media campaigns across social and digital platforms to drive brand awareness among target agencies and partners, while deploying tactical, pursuit-aligned campaigns ahead of key bid opportunities.
• Analytics & Performance: Track and analyze performance metrics across all digital channels using HubSpot, Google Analytics, and other relevant tools. Monitor trends and surface opportunities and challenges to senior leadership.
• Content Creation & Brand Storytelling : Champion Tyto Athene's brand narrative through compelling copy, editorial content, and video. Partner with the CTO organization, Recruiting, Operations, and other departments to tell the stories that matter most — capability showcases, wins, contract successes, and the people behind the mission. Craft strategic video content, including series and episodic formats, in collaboration with our graphic designers.

Requirements

• 3–7 years in digital marketing
• Experience supporting ABM campaigns and/or paid social, with an understanding of how to market to a defined set of target accounts
• Experience working in the government contracting (GovCon) space or defense technology
• Strong HubSpot proficiency building landing pages, email workflows, list management, campaigns, and reporting dashboards
• Hands-on Google Analytics experience
• Comfortable working in WordPress
• Exceptional writing and copywriting skills across formats
• Strong organizational skills and content calendar management experience
• Must have direct, hands on experience with the following tools and platforms: HubSpot, Google Analytics, Wordpress, LinkedIn Campaign Manager, MS Office Suite
• Portfolio or examples of digital content, copywriting, or brand storytelling across formats

Preferred

• Video production or storytelling experience — comfortable collaborating on short and long-form video content
• Experience with Video Production and Editing tools
• Based in or near the Washington, D.C. metro area

Benefits

• Highlights of our benefits include Health/Dental/Vision, 401(k) match, Paid Time Off, STD/LTD/Life Insurance, Referral Bonuses, professional development reimbursement, and parental leave.