Digital Marketing Lead at AAA Central Penn | Harrisburg, PA

AAA Central Penn

Digital Marketing Lead

Harrisburg, PA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive digital and social campaigns end‑to‑end with data‑driven optimization and a collaborative, team‑oriented mindset.

Own digital and social campaigns from concept to optimization
Must-have: 3–5 years of hands‑on digital marketing with GA4/Adobe Analytics, Google Ads, and SEO basics
Collaborate across teams and agencies to deliver standout campaigns

Job Description

Responsibilities

Bring bold ideas to life by dreaming up, launching, and fine‑tuning digital and social campaigns from start to finish
Dive into data (hello, GA4!) and turn numbers into meaningful insights that guide smarter marketing decisions
Be the go‑to SEO champion - spotting trends, uncovering keyword opportunities, and keeping our content competitive
Collaborate with teams across the organization (and awesome agency partners!) to create campaigns that truly shine
Help keep our digital home fresh and functional with website updates, landing pages, testing, and optimization
Lead, inspire, and support your team - celebrating wins, encouraging growth, and keeping creativity flowing

Requirements

3–5 years of hands‑on digital marketing experience (bonus points for leadership experience!)
Confidence navigating GA4, Adobe Analytics, Google Ads, and SEO best practices
Love for social media advertising across platforms like Facebook, LinkedIn, Instagram, TikTok, and beyond
A passion for data - you enjoy uncovering insights and putting them into action
Experience working with WordPress or similar content management systems
Clear communication skills, strong organization, and a collaborative, team‑first mindset

Preferred

bonus points for leadership experience!

Benefits

Comprehensive benefits package
Paid Time Off
401k with company match
Free AAA Premier membership
Travel Discounts
Tuition reimbursement
Opportunities for growth

AAA Central Penn

AAA Central Penn serves members in Adams, Cumberland, Dauphin, Huntingdon, Juniata, Lancaster, Lebanon, Mifflin, and Perry counties. As North America’s largest motoring and leisure travel organization, AAA provides more than 62 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.

Founded in 1902

Harrisburg, Pennsylvania, USA

204 employees (11 in marketing)

www.AAA.com