AAA Central Penn logo

AAA Central Penn

Brand

Company overview

AAA Central Penn serves members in Adams, Cumberland, Dauphin, Huntingdon, Juniata, Lancaster, Lebanon, Mifflin, and Perry counties. As North America’s largest motoring and leisure travel organization, AAA provides more than 62 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.
Founded in 1902
Harrisburg, Pennsylvania, USA
204 employees (11 in marketing)
www.AAA.com

Salaries

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People

Marketing team tenure

Median tenure

3 years

Avg experience

16 years

Leader tenure

4 years

Across 35 marketing employees

Marketing leadership

Nate Pigott
Nate Pigott
Director, Marketing and Member Experience
At the company for 6 years 6 months
Andrew Smith
Andrew Smith
Manager, Brand & Marketing
At the company for 6 months
Salma Salcedo Martínez
Salma Salcedo Martínez
Digital Marketing Lead
At the company for 1 year 1 month

Headcount trend

Company growth over the last 12 months

Headcount +3% year over year

Audience

Monthly website visitors
19.3M
Month over month-8.3%
Quarter over quarter-1.8%
Top sourceDirect (53.2%)
Ad budget per month$17.2M
Average search rank47.7
Traffic source mix
Direct
53.2%
Search
38.7%
Referral
6.2%
Paid referral
1.3%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

1.5K

12-mo growth

—

Monthly growth

+3.3%

News

Links

www.AAA.comLinkedIn