Digital Marketing Lead
AAA Central Penn
Harrisburg, PA (On-site)
In-houseFull-time
3 months ago
AAA Central Penn
Brand
Salaries
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People
Marketing team tenure
Median tenure
3 years
Avg experience
16 years
Leader tenure
4 years
Across 35 marketing employees
Marketing leadership
Headcount trend
Company growth over the last 12 months
Headcount +3% year over year
Audience
Monthly website visitors
19.3M
Month over month-8.3%
Quarter over quarter-1.8%
Top sourceDirect (53.2%)
Ad budget per month$17.2M
Average search rank47.7
Traffic source mix
Direct
53.2%
Search
38.7%
Referral
6.2%
Paid referral
1.3%
Social
0.4%
LinkedIn followers
Follower count and growth
Total followers
1.5K
12-mo growth
—
Monthly growth
+3.3%
