Responsibilities

• Create and maintain campaign landing pages using marketing and website platforms.
• Support search engine optimization (SEO) initiatives, including content updates, keyword implementation, and page optimization.
• Assist with digital campaign execution across email, web, and related marketing channels.
• Update and maintain website content to ensure accuracy, consistency, and optimal user experience.
• Support conversion rate optimization (CRO) efforts through testing, analysis, and implementation of website improvements.
• Monitor campaign performance and assist in preparing marketing reports and dashboards.
• Conduct marketing research and competitive analysis to support ongoing initiatives.
• Collaborate with marketing team members on special projects and campaign-related activities.
• Help maintain digital marketing assets and ensure adherence to brand standards.

Requirements

• Currently pursuing a bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 1-2 years marketing experience through an internship, part-time role, campus organization, or relevant coursework preferred.
• Strong written and verbal communication skills.
• Highly organized with exceptional attention to detail.
• Analytical mindset with an interest in digital marketing performance and data-driven decision making.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Ability to work 16-24 hours per week onsite in Middleton, WI.