Responsibilities

• Create Social Media Content
• Design engaging social media graphics and visual assets using Canva, Adobe Photoshop and other Adobe Creative Cloud tools.
• Support the creation of content for TikTok, Instagram, Facebook and LinkedIn, adapting creative to the needs and best practices of each platform.
• Assist with short-form video, motion graphics, carousels, static graphics and other social-first creative.
• Help translate campaign concepts, business priorities and communications needs into compelling social content.
• Apply National Life Group brand standards consistently across social creative.
• Partner with the Social Media team to develop content for integrated marketing campaigns, product initiatives, corporate communications, recruiting, community engagement, events and other organizational priorities.
• Help turn larger campaigns and communications into platform-specific social content that is clear, engaging and relevant to each audience.
• Assist with brainstorming creative concepts, visual directions, copy ideas and new ways to tell National Life Group stories on social media.
• Support both planned editorial content and timely requests from teams across the organization.

Requirements

• Current college student pursuing a degree in Marketing, Communications, Graphic Design, Digital Media, Advertising or a related field.
• Strong interest in social media, digital marketing and visual storytelling.
• Experience with Canva and familiarity with Adobe Photoshop and/or other Adobe Creative Cloud applications.
• Familiarity with TikTok, Instagram, Facebook and LinkedIn and an understanding of how content and audiences differ across platforms.
• Strong visual instincts and an eye for typography, composition, imagery and brand consistency.
• Interest in short-form video creation and editing.
• Strong written and verbal communication skills.
• Ability to take direction and feedback while also bringing new ideas to the table.
• Organized, responsive and comfortable balancing multiple projects and deadlines.
• Collaborative mindset and willingness to work with people across different teams and areas of the organization.