Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels including social media, email, SEO/SEM, and display advertising
• Monitor and analyze website and campaign performance using Google Analytics; prepare regular reports with actionable insights
• Maintain and update marketing dashboards and performance trackers using Microsoft Excel
• Assist in the development and scheduling of content for social media platforms and digital newsletters
• Conduct keyword research, audience analysis, and competitive landscape reviews to inform marketing strategy
• Support A/B testing efforts for email campaigns, landing pages, and paid advertising
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints
• Occasionally interface with external vendors and partners
• Stay current on digital marketing trends, platform algorithm updates, and industry best practices

Requirements

• Currently enrolled as a senior-year undergraduate student, recently graduated, or graduating within the next semester
• Pursuing or holding a degree in Marketing or Digital Marketing
• Proficiency in Google Analytics (GA4) — ability to set up goals, build custom reports, and interpret traffic and conversion data
• Strong Microsoft Excel skills — comfortable with pivot tables, VLOOKUP/XLOOKUP, charts, and data visualization
• Exceptional written and verbal communication skills; ability to present data findings clearly to both technical and non-technical audiences
• Strong analytical mindset with a keen attention to detail and data accuracy
• Ability to manage multiple projects and meet deadlines in a remote environment

Preferred

• Hands-on experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot)
• Basic knowledge of SEO principles and tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Experience with paid advertising platforms (Google Ads, Meta Ads Manager)
• Previous internship or project experience in a digital marketing role