Own CRM personalization and content-data framework to drive targeted campaigns across email and push, focusing on tagging, data-driven optimization, and cross-team collaboration to scale omni-channel CRM for luxury hospitality.

• Content & Data Framework: Organize content data (hotels, collections, campaigns) and develop tagging/recommendation rules.
• CRM Personalization Execution: Support personalization initiatives across email and push for targeted engagement.
• Measurement & Optimization: Build reports/dashboards and analyze engagement data to identify opportunities.
• Process Documentation: Help document processes and best practices for CRM workflows and personalization strategies.
• Collaboration & Support: Work with cross-functional teams to support ongoing CRM projects and initiatives.