Responsibilities

• Campaign Setup: Assist in the build-out of Paid Search (Google Ads) and Paid Social (LinkedIn, Meta) campaigns, including drafting ad copy, building audiences, and setting up tracking parameters.
• Keyword Research: Perform ongoing keyword discovery and expansion to identify new opportunities for reaching maintenance and operations professionals.
• Performance Monitoring: Help track daily spend and performance metrics (Marketing Qualified Leads, Opportunities, Pipeline), identifying trends to improve Cost Per Lead (CPL).
• Creative Coordination: Work with the team to ensure ad creatives and landing pages are aligned with campaign goals.
• On-Page SEO: Update metadata, headers, and internal linking structures to improve organic rankings for core maintenance software keywords.
• AEO Strategy: Assist in optimizing content for "Answer Engines" and AI-driven search by structuring data and FAQs to capture featured snippets.
• Content Audits: Review existing website content to identify gaps or outdated information that could impact search visibility.
• Competitor Analysis: Monitor competitor digital footprints to identify new SEO tactics and content themes.
• Website Management: Assist in updating landing pages and website content to ensure a seamless user journey from "click to lead."
• Conversion Rate Optimization Testing Support: Help execute A/B tests on high-traffic pages, focusing on improving performance and form completion rates.

Requirements

• Rising seniors (Fall 2027 or Spring 2028)
• Preferably majoring in Business, Marketing, or Communications
• A desire for a career in marketing with an interest in software or digital strategy
• Comfortable and proficient with MS Office
• Previous internship experience preferred
• Able to be in the Raleigh office at least one day per week
• Qualified Applicants must be legally authorized for employment in the United States

Preferred

• Experience with data analysis through coursework or projects; you enjoy looking at data to see what is working and what isn’t
• Ability to manage multiple small projects and meet deadlines
• Familiarity with (or a hunger to learn) Google Ads, LinkedIn Advertising, Meta Ads, GA4, and SEO tools (e.g., SEMRush, Google Search Console)
• Ability to write clear, concise copy for ads and webpages