Responsibilities

• Manage and optimize PPC campaigns across Google Ads and related platforms
• Build, manage, and scale Facebook and Instagram advertising campaigns
• Oversee social media strategy and content execution
• Monitor campaign analytics, KPIs, and ROI
• Coordinate with intake and leadership teams to improve lead quality and conversion
• Create and test ad copy, landing pages, and creative concepts
• Develop retargeting and audience segmentation strategies
• Manage relationships with outside vendors, media buyers, and creative partners when needed
• Stay current on digital marketing trends, platform changes, and best practices

Requirements

• Experience managing PPC and paid social campaigns with real budget responsibility
• Strong understanding of Meta Ads Manager and Google Ads
• Experience with conversion tracking, analytics, and reporting
• Understanding of lead generation funnels and performance optimization
• Strong communication and organizational skills
• Ability to work independently and move quickly
• Experience in legal marketing or other high-value lead generation industries is a major plus

Preferred

• Experience in legal marketing or other high-value lead generation industries is a major plus

Benefits

• Competitive salary based on experience
• Performance bonuses tied to results
• Opportunity to help build a nationally recognized litigation brand
• Direct access to leadership and strategic decision-making
• A fast-moving, entrepreneurial environment
• Meaningful work that makes a real difference in people’s lives