Digital Marketing Executive- GEO & AIO at MEG | Healthcare Quality Management Software | USA

MEG | Healthcare Quality Management Software

Digital Marketing Executive- GEO & AIO

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing strategy focusing on SEO and analytics for a healthcare tech platform.

Must-have: 2+ years in digital marketing with SEO and GA4 experience (B2B preferred).
Standout: Experience applying GEO/AIO techniques to improve organic reach.
Standout: Data-driven mindset with strong analytical and communication skills.

Job Description

Responsibilities

SEO, GEO & AIO Management: Develop and implement on-site and off-site SEO strategies to improve organic visibility and rankings. Incorporate Generative Engine Optimisation (GEO) and utilise Artificial Intelligence Optimisation (AIO) techniques to enhance digital reach and efficiency.
Analytics & Reporting: Utilise Google Analytics (GA4) to track website traffic, monitor campaign performance, and produce actionable monthly reports for stakeholders.
Content Creation & Optimisation: Write and optimise high-quality, SEO-friendly content for the website, blog, and social media channels.
Campaign Support: Assist in the execution of paid media (PPC) and email marketing campaigns to nurture prospects. Implementing and optimising online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
Market Research: Conduct competitor analysis and keyword research to identify new growth opportunities in the healthcare tech sector, and stay up to date with regional trends in healthcare which may influence content.
Additional Support: Provide general department/administration support if required

MEG | Healthcare Quality Management Software

MEG is a healthcare digital quality management system, used by healthcare providers in 20+ countries to simplify and streamline time-consuming care quality, patient safety, compliance and accreditation processes across their organisations.Tools for audit, incident, risk, action planning, complaints, feedback surveys and documents and reporting are all conveniently managed on any device from one central location.Save time, gain real-time reporting clarity and get assurance on the effectiveness of your activities, with full support from our 5-star rated customer success team.Try MEG today to improve your quality, patient safety and compliance processes!

Founded in 2016

Dublin 8, County Dublin, IRL

55 employees (6 in marketing)

www.megit.com