Responsibilities

• Plan and manage digital advertising campaigns across platforms such as Facebook, Instagram, Google, LinkedIn, and YouTube
• Create, launch, monitor, and optimize paid advertising campaigns based on business objectives
• Conduct audience research and develop effective targeting and retargeting strategies
• Monitor campaign performance, budgets, reach, engagement, clicks, leads, conversions, and other key metrics
• Analyze marketing data and identify opportunities to improve campaign performance
• Optimize campaigns to improve lead quality, conversion rates, and advertising efficiency
• Conduct A/B testing of ad creatives, copy, audiences, placements, and campaign strategies
• Work with graphic designers, video editors, and content creators to develop high-performing ad creatives
• Develop marketing strategies for lead generation, brand awareness, customer acquisition, and conversions
• Monitor competitors, industry trends, and changes across digital advertising platforms

Requirements

• Experience in digital marketing, performance marketing, paid advertising, or a related field
• Hands-on experience managing digital advertising campaigns
• Strong knowledge of Meta Ads Manager and Google Ads
• Experience with LinkedIn Ads, YouTube Ads, TikTok Ads, or other advertising platforms is a plus
• Strong understanding of audience targeting, retargeting, lead generation, and conversion-focused marketing
• Ability to analyze campaign data and make data-driven decisions
• Understanding of key marketing metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS/ROI
• Strong written and verbal English communication skills
• Strong analytical, problem-solving, and decision-making abilities
• Creative mindset with an understanding of effective advertising content

Preferred

• Experience working in a digital marketing agency
• Experience managing advertising campaigns for multiple businesses or industries
• Experience with Google Analytics, Meta Business Suite, Google Tag Manager, CRM platforms, and marketing reporting tools
• Experience with lead-generation and conversion-focused campaigns
• Knowledge of landing page optimization and conversion rate optimization
• Experience with email marketing and marketing automation
• Experience using AI-powered marketing and creative tools
• Basic understanding of SEO and organic social media marketing
• Experience creating marketing reports and performance dashboards

Benefits

• Flexible remote work options
• Collaborative and growth-focused team environment
• Opportunities for professional development and career advancement
• Build a strong portfolio through real marketing campaigns and client projects