Responsibilities

• Lead Client Strategy
• - Own the overall marketing strategy and direction for a portfolio of client accounts
• - Develop full-funnel B2B and B2C strategies based on client goals, audiences, and business needs
• - Translate business objectives into clear marketing priorities and actionable plans
• - Stay close to client businesses, industries, audiences, and competitive landscapes
• Drive Quarterly Planning
• - Lead quarterly strategy and planning
• - Establish priorities, campaigns, initiatives, and measurable goals
• - Turn strategy into clear direction for internal specialists
• - Continuously evaluate what’s working and adjust priorities as needed

Requirements

• 5+ years of experience in digital, integrated, or growth marketing
• Experience managing client accounts and leading client-facing strategy
• Strong understanding of full-funnel B2B and B2C marketing
• Experience developing marketing strategies and translating them into actionable plans
• Strong analytical skills and the ability to turn performance data into clear recommendations
• Experience managing projects and coordinating work across multiple people or disciplines
• The ability to lead, delegate, and provide direction without needing to own every execution detail
• Strong written and verbal communication skills
• Confidence presenting recommendations and navigating challenging client conversations
• A proactive, solutions-oriented mindset and a high level of ownership

Preferred

• Agency experience managing multiple accounts
• A Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience.
• Experience working across paid media, content, SEO, email/marketing automation, and websites
• Experience with GA4, Google Ads, Meta Ads, LinkedIn Ads, CRM or marketing automation platforms, and reporting tools
• Experience working with both B2B and B2C audiences
• Experience managing or mentoring marketers
• A strong understanding of marketing metrics such as CAC, CPL, ROAS, conversion rates, pipeline, and revenue