DIGITAL MARKETING AND eCOMMERCE SPECIALIST

Carlsbad, CA (Hybrid)

$68K/yr – $72K/yrMid Level4+ years expFull time

Posted 12 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end digital marketing and eCommerce operations with a focus on email and SMS, catalog management, and onsite merchandising; lead cross-functional campaigns, launches, and data-driven optimization.

  • Drives traffic, conversions, and retention through email/SMS campaigns.
  • Collaborates with creative, product, and operations teams to ensure aligned campaigns and timely site updates.

Job Description

Responsibilities

  • Email & SMS Marketing (50%)
  • Strategize, execute, and analyze email and SMS campaigns to drive traffic, conversion, and customer retention.
  • Manage audience segmentation, personalization, and A/B testing strategies to improve engagement and revenue.
  • Partner and collaborate with the creative and merchandising teams to ensure content aligns with campaign goals, brand standards, and translations for EU campaigns.
  • eCommerce Site & Product Catalog Management (35%)
  • Support the maintenance and optimization of product listings across the Nixon eCommerce platform, ensuring accuracy in pricing, imagery, and descriptions.
  • Support new product launches and seasonal refreshes by coordinating with internal teams to ensure timely site updates.
  • Own onsite merchandising strategies, including product categorization, sorting, and cross-sell/upsell placement.
  • Marketing Campaign Support & Execution (15%)
  • Provide lite copy writing support from time to time to the creative team.

Requirements

  • Experience
  • Proven experience managing digital marketing or eCommerce programs, with a focus on email/SMS, product catalog management, and eCommerce operations.
  • Experience coordinating across teams (creative, product, operations) to execute digital initiatives.
  • Familiarity with Shopify or similar eCommerce platforms and an understanding of the online retail customer journey.
  • Qualifications
  • Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.
  • Minimum 4 years of experience in digital marketing, eCommerce management, or a similar role.
  • Proficiency in
  • Shopify
  • Digioh,
Ecommerce Guide logo

Ecommerce Guide

Ecommerce guides, platform reviews and ecommerce news.

Traffic Signals

Monthly Visitors
47K

Marketing Team

Marketing Roles Posted (Last 30 Days)
30