Digital Marketing Director

Roslyn, NY (Hybrid)

$100K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and orchestrate a multi-brand digital marketing engine with a focus on reservations, guiding strategy and execution while leading a small contractor-driven content team.

  • Strategic ownership: drive digital strategy across social, email, and website to lift reservations and strengthen brand equity.
  • Content leadership: coordinate a boutique creative team and external makers to deliver on-brand visuals and messaging.
  • Measurement and reporting: connect analytics to marketing plans and present results to stakeholders.

Job Description

Responsibilities

  • developing and implementing digital strategies, social media marketing campaigns, email campaigns and website enhancements, with the goal of increasing reservations and continuing to build on the stellar reputations of the multiple restaurant brands under the group’s umbrella.
  • Working approximately 70% on strategy, organization, editing and execution, and 30% on content creation, you will help develop and direct a small creative team of independent contractors including photographers, videographers and content creators.
  • This includes optimizing efficiencies and tools so that you and others can effectively execute communications and make the most of brand content.
  • You are responsible for coordinating and presenting all marketing efforts, ensuring all content aligns with the overall brand strategies, and reporting regularly on analytics/results.

Requirements

  • Must be available to be on on-site in Roslyn, NY, Mon-Fri with some flexibility for hybrid work. After hours / weekends as needed for events, etc.
  • Minimum 7 years work experience in a similar role and/or agency experience
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience in Media Planning, Digital Strategy and Social Media Marketing
  • Technical expertise with the most current Social Media Software/Tools
  • Experience with website CMS systems
  • Experience with email execution
  • Proficiency with analytics and reporting software
  • Strong analytical and organizational skills
  • Excellent written and verbal communication skills

Preferred

Benefits

Poll Restaurants logo

Poll Restaurants

Located in Long Island, New York, our group of restaurants includes Bryant & Cooper Steakhouse, Majors Steakhouse, Cipollini Trattoria & Bar, Toku Modern Asian (in Manhasset NY and Aventura FL), Bar Frites Restaurant, Hendrick’s Tavern and The Bryant. We are dedicated to providing our guests with unique and distinguished dining experiences. Inviting atmosphere, warm hospitality, and exceptional quality combine to make the Poll Brothers restaurants beloved in their communities.

Founded in 1980
Roslyn, New York, USA
20 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.5K

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1