Digital Marketing Director

New York City, NY (Hybrid)

$125K/yr – $150K/yrDirector/Executive6+ years expFull time

Posted 9 days ago

Job Summary

Own the digital marketing function for COCI, shaping strategy, content, and channels to grow audiences, improve conversions, and drive measurable impact across website, SEO, social, and campaigns.

  • Leadership and team-building for digital marketing.
  • End-to-end channel ownership including web, SEO, social, and campaigns.
  • Data-driven optimization with analytics and AI tools.

Job Description

Responsibilities

  • Digital stewardship. Own the strategy, quality, and performance of COCI's digital presence — first and foremost the website: its content, structure, user experience, and its ability to convert visitors into engaged supporters.
  • SEO. Own our organic search visibility — from technical fundamentals to content strategy — so the right people find us.
  • Social media. Set and drive social strategy across channels to grow reach and engagement.
  • Funnels & promotion. Build and optimize the path from first contact to action, and run the promotions and campaigns that fill it.
  • New audience growth. Reach, attract, and convert audiences beyond our existing community — measurably.
  • Channel strategy. Identify and grow the highest-leverage channels, organic and paid.
  • Measurement & analytics. Define the metrics that matter, own the data and dashboards, and let results guide decisions.
  • Content & creative direction. Create or direct compelling copy and creative mapped to each stage of the funnel.
  • Smart use of AI. Use Claude and similar tools to scale content, research, and analysis.
  • Leadership. Own digital marketing as a function — set its strategy and direction, partner with communications, design, and other teams, and build and lead the team and resources around it as it grows.

Requirements

  • 6+ years in digital marketing or growth — or a demonstrated track record of ownership and readiness to lead — including real, hands-on ownership of digital channels end to end. Any industry welcome.
  • Proven results reaching and growing new audiences, with the numbers to back it up.
  • Fluency across web, SEO, and social: comfortable managing a website/CMS, driving organic search, and running social strategy.
  • Funnel and promotion experience: you've built campaigns and conversion paths that worked.
  • Strong analytical skills. You're comfortable with data, metrics, and A/B testing, and you use them to make decisions.
  • Excellent written communication and a strong instinct for persuasive copy. This is non-negotiable and will be tested.
  • Digital and tool fluency, including real comfort using AI tools like Claude in day-to-day work.
  • A track record of owning projects end to end and delivering them.

Preferred

  • A plus, but not required: hands-on paid media / ad buying, marketing automation or CRM experience, design sensibility or experience directing designers, familiarity with web development, and a nonprofit, community, or membership-organization background.

Benefits

  • Generous paid time off
  • Paid training and professional development
  • Health insurance
  • Flexible spending accounts
  • Paid parental and family leave
  • Bereavement leave
Chabad On Campus International logo

Chabad On Campus International

Our mission is to support the vibrancy and growth of Jewish student life on campus through the sustainability and success of Chabad Houses worldwide.

Brooklyn, New York, USA
113 employees (12 in marketing)

Salaries

Posted range

$125K/yr – $150K/yr

Taken straight from the job posting.

See all Chabad On Campus International salaries

Marketing Team

Marketing Team Size
9 (8% of company)
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
43.3K
Monthly Google Ads Budget
$222
Traffic Source Mix
Search
28.7%
Direct
64.4%
Referral
5.2%
Social
0.9%
Paid
0.6%

Headcount Trend

Current headcount: ~113

Recent News

Chabad On Campus International logo

Digital Marketing Director

Chabad On Campus International · New York City, NY · Hybrid