Digital Marketing Creative Specialist

Detroit, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end digital marketing creative across multiple channels, collaborating with Sales and Digital teams to craft campaign concepts, produce podcasts, and ensure assets are trafficked for optimized performance.

  • Lead concept development and asset production across display, social, email, audio, and OTT/CTV.
  • Coordinate with platform partners to ensure proper trafficking and targeting.

Job Description

Responsibilities

  • Produce digital marketing campaigns and creative assets for prospective and existing advertising clients across display, social media, email, websites, streaming audio, podcasts, and OTT/CTV platforms, tailoring content to platform-specific audiences and marketing objectives.
  • Collaborate with Sales and Digital teams to develop campaign concepts, presentations, and customized marketing solutions that help clients achieve their business goals.
  • Produce podcast content through audio and video production, editing, packaging, promotion, distribution, and audience engagement strategies.
  • Coordinate with campaign delivery partners and platforms to ensure creative assets are properly trafficked, targeted, and positioned for campaign success.
  • Utilize emerging technologies to enhance creativity, improve efficiency, and identify innovative approaches to digital marketing and content production.
  • Manage multiple projects in a deadline-driven environment while staying current on evolving digital marketing trends, platforms, and best practices.

Requirements

  • Two to five years of experience in graphic design, video production, digital marketing, advertising, content creation, or a related field.
  • Proficiency in Adobe Creative Cloud, including Photoshop, Premiere Pro, Illustrator, and Audition.
  • Experience developing creative assets for digital advertising campaigns.
  • Strong understanding of social media platforms, display advertising, email marketing, and video advertising environments.
  • Working knowledge of OTT/CTV advertising, digital audience targeting, and platform-specific creative requirements.
  • Demonstrated curiosity and willingness to explore emerging technologies and apply new tools to marketing challenges.
  • Excellent communication, organizational, and project management abilities.
  • Self-starter who can work independently while collaborating effectively with multiple departments.

Preferred

  • Experience in media, broadcasting, digital marketing, advertising, or agency environments.
  • Familiarity with Meta Ads Manager, Google Ads, Google Analytics, YouTube, LinkedIn, and other digital advertising platforms.
  • Experience with motion graphics and advanced video editing techniques.
  • Working knowledge of WordPress and website content management.
  • Understanding of audience segmentation, targeting strategies, and marketing analytics.

Benefits

  • Competitive Pay
  • Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Digital Marketing Creative Specialist

Cumulus Media New Holdings Inc. · Detroit, MI · On-site