Digital Marketing Coordinator

Westborough, MA (Hybrid)

$22/hr – $25/hrMid Level1+ years expFull time

Posted 2 days ago

Job Summary

Own the digital marketing design system and asset workflow for the New England Section, driving brand-aligned visuals, social campaigns, and data-driven content across websites, newsletters, and events.

  • Design coordination and asset management across digital channels
  • Content publishing for social, web, and newsletters
  • On-site events support and analytics to optimize campaigns

Job Description

Responsibilities

  • Visual Design & Asset Coordinator
  • Design digital graphics, social media assets, event signage, promotional flyers, and print collateral using Adobe Creative Suite and Canva.
  • Monitor and filter the USTA National Asset Library to pull contextually relevant collateral, and serve as the central intake liaison for custom design requests sent to USTA National.
  • Ensure local creative meets brand compliance guidelines and coordinate co-branding requests with National shared services.
  • Integrate a thoughtful, intentional focus on diverse communities and underrepresented markets across all visual marketing collateral.
  • Digital Channels & Content Publishing
  • Partner closely with the Media & Communications Manager to brainstorm fresh campaign ideas, monitor emerging social media trends, and produce engaging organic content across digital platforms.
  • Build, launch, and manage targeted paid social media campaigns that directly drive program growth, expand grassroots participation, and advance strategic organizational priorities under the guidance of the Director of Marketing.
  • Perform routine website updates (i.e. tennisintheparks.com), page builds, and calendar maintenance on our Content Management System (AEM/WordPress).
  • Assemble and format monthly digital newsletters, promotional blasts, and community announcements.

Requirements

  • Experience: 1–3 years of hands-on graphic design, asset coordination, and digital media experience (in-house, agency, non-profit, or sports organization preferred).
  • Design Proficiency: Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
  • Asset & Systems Savvy: Experience navigating digital asset libraries (DAMs), website CMS platforms (AEM or WordPress), and social media management tools.
  • Organization & Execution: Exceptional coordination skills to manage design requests, organize shared drives, meet tight deadlines, and adhere to brand guidelines.
  • Collaborative Communicator: Strong interpersonal skills to interface smoothly with local colleagues and national shared services teams.
  • Minimum qualifications: Must live in the New England Section. Must be able to travel to the Westborough, MA office at least once a week. Must be able to work some flexible hours including evenings and weekends.

Benefits

  • Flexibility: Our hybrid with flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
  • Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
  • Time to recharge and energize: Generous paid time-off policy - including vacation, sick, person, paid holidays and a paid winter recess.
  • Plan for your future financially and professionally: 401(k) with employer matching (up to 4%), access to employer-paid EAP, and learning and development programs to learn on the job.
  • Mental and emotional wellness: Resources for overall well-being, including personal coaching and meditation benefits.
  • Other cool perks: Optional pet insurance, discounts with our network of partners, and fun events are just a few of the optional benefits available.

Salaries

Posted range

$22/hr – $25/hr

Taken straight from the job posting.

See all USTA New England salaries

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Digital Marketing Coordinator

USTA New England · Westborough, MA · Hybrid