Own end-to-end digital marketing for a WordPress-driven presence across SEO, SEM, content, analytics, and local reputation to grow organic and paid performance.

• WordPress Management: Act as the primary administrator for our website. This includes publishing content, managing plugins, ensuring site health, and making front-end adjustments to improve UX and conversion rates.
• SEO & Content Strategy: Conduct keyword research and on-page/technical SEO audits. Implement strategies to improve organic rankings and track performance using tools like Google Search Console and Ahrefs/Semrush.
• SEM & Paid Media: Plan, launch, and manage paid search (Google Ads) and display campaigns. Knowledge of bid management, A/B testing ad copy, and maintaining a healthy ROAS, vendor management.
• Analytics & Reporting: Utilize the Google Suite (Analytics, Tag Manager, Looker Studio) and internal CRM to track KPIs. Turn complex data into actionable insights for leadership.
• Cross-Channel Support: Assist in the coordination of email marketing and video media efforts to ensure a cohesive brand voice across all digital touchpoints.
• Reputation & Local Presence Management: Monitor and maintain brand consistency across third-party directories, ensuring NAP accuracy and managing online reviews/listings to drive local SEO.
• Budget Optimization & Efficiency: Manage and allocate monthly digital ad spends across platforms, ensuring low CPC and high conversion volume; continually audit campaigns for performance.

Requirements

• Bachelor’s or Associate’s degree in Marketing preferred, with 2+ years in digital marketing or proven track record in the field.
• CMS Mastery: High proficiency in WordPress.
• Google Ecosystem: Expert-level knowledge of Google Ads, GA4, Google Maps, Google Local Service Ads and Google Search Console.
• Search Marketing: Proven track record of managing both SEO and SEM simultaneously.
• Technical Aptitude: Familiarity with HTML/CSS a plus; ability to troubleshoot tracking pixels and tags required.
• Communication: Strong copywriting for ads and web content; ability to explain marketing concepts to non-tech stakeholders.
• Team-player: Ability to lead and be part of both department and corporate teams.
• Ability to edit and design graphic and video content.

Benefits

• We are a family-oriented company and offer competitive pay and benefits to our employees. Benefits include:
• PTO + 7 paid holidays annually
• 401K
• Medical, Dental, Vision Plans
• Life Insurance
• AD&D Insurance
• ST & LT Disability