Digital Marketing Coordinator

Responsibilities

• Digital Marketing
• Gather content and key details to assist with the creation and distribution of content that effectively engages our audience.
• Support with campaign needs and ticket queue to make updates across digital mediums including website, blog, chatbot, email, and mobile app.
• Responsible for proofing, testing, and implementing feedback to help ensure accurate and error-free execution of links, content, and assets across desktop and mobile platforms
• Assist in audience building and segmentation to support targeting strategies utilizing our customer database.
• Ensure compliance with marketing regulations and best practices, including digital accessibility standards, PII protection, SEO, CAN-SPAM, and GDPR.
• Participate in creative brainstorming, branding, & strategy sessions
• Assist with reporting on campaign performance, providing insights and recommendations for improvement.
• Monitor industry trends and best practices to identify opportunities for innovation and optimization.
• Collaborate with internal stakeholders to assist with other marketing and business initiatives.

Requirements

• Bachelor's Degree - preference for a background in marketing, communications
• 1 year of related experience and/or training; or equivalent combination of education and experience.
• Experience or demonstrated interest in developing clear, accurate, guest-facing digital content.
• Strong copywriting and proofreading skills
• Ability to communicate and collaborate respectfully with people at all levels within the organization
• Able to manage multiple projects simultaneously
• Self-motivated and proactive
• A genuine interest in digital marketing communications that support guest experience, brand goals, and business objectives.
• Flexibility of schedule, including weekend, holiday, early morning, or weather-related coverage as business needs require.
• Intermediate skiing or snowboarding ability level required, with the ability to safely navigate mountain terrain as needed for winter content support, operational awareness, and occasional on-mountain coverage.

Preferred

• Working knowledge of HTML and/or CSS Quantitative skills and familiarity with web analytics tools
• Experience coordinating projects, tracking details, managing feedback, and meeting deadlines.
• Other duties as assigned
• Proficiency with applicable technology, including Microsoft Office suite, Adobe Creative Suite, and web-based applications. Photoshop experience is preferred.
• Ability to quickly and efficiently learn new Content Management Systems and consumer email platforms. Sitecore CMS and/or WordPress experience is a huge plus.
• Knowledge of and/or experience with graphic design, Content Management Systems, Search Engine Optimization, HTML & CSS, and Google Analytics or Adobe Analytics are a plus.
• Experience working with an ESP (we use Insider One).
• Familiarity with, and passion for the ski resort environment, especially Palisades Tahoe experience.

Benefits

• Free skiing + riding privileges to 17 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
• Healthcare options for both Seasonal & Year-Round employees
• Generous discounts on outdoor gear, apparel, etc.
• 401(k) plan with generous company match
• Free lift tickets, plus 50% off lift tickets
• 25%-50% discount at Food & Beverage locations at Palisades Tahoe
• 40% discount at Palisades Tahoe operated retail stores, including The North Face, Patagonia, Oakley, and more!
• Employee Assistance Program (EAP)