Responsibilities

• Coordinate and execute integrated digital marketing campaigns across search engines, social media platforms, email marketing, display advertising, and other digital channels.
• Manage website content updates using content management systems to ensure accuracy, consistency, and optimal user experience.
• Implement search engine optimization (SEO) strategies, including keyword optimization, metadata updates, internal linking, and content improvements.
• Support paid advertising campaigns through Google Ads, Meta Ads, LinkedIn, and other digital advertising platforms.
• Monitor campaign budgets, schedules, and performance to maximize return on investment.
• Create, edit, and publish engaging digital content including blog articles, landing pages, newsletters, graphics, videos, and promotional materials.
• Manage corporate and community social media accounts by creating content calendars, scheduling posts, monitoring engagement, and maintaining brand consistency.
• Coordinate email marketing campaigns, including audience segmentation, content creation, testing, scheduling, and reporting.
• Track digital marketing performance using analytics tools and prepare reports on website traffic, lead generation, conversion rates, engagement, and campaign effectiveness.
• Monitor and support online reputation management by tracking customer reviews and assisting with timely, professional responses.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business Administration, or a related field preferred.
• Minimum of two years of professional experience in digital marketing, online communications, or a related role.
• Strong understanding of SEO, SEM, content marketing, email marketing, social media management, and digital advertising.
• Experience with Google Analytics, Google Ads, Meta Business Suite, and website content management systems.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Strong analytical and problem-solving abilities with attention to detail.
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Ability to work independently and collaboratively within a cross-functional team.

Preferred

• Experience marketing within senior living, healthcare, hospitality, or real estate industries.
• Familiarity with WordPress or similar content management systems.
• Experience using CRM and marketing automation platforms.
• Working knowledge of graphic design software such as Adobe Creative Cloud or Canva.
• Basic photography, video editing, or multimedia production experience.
• Google Analytics, Google Ads, or Meta Blueprint certifications are preferred.

Benefits

• Competitive compensation
• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid vacation, holidays, and sick leave
• Company-paid life insurance
• Employee Assistance Program (EAP)
• Professional development and continuing education opportunities
• Employee recognition and wellness programs
• Career advancement opportunities within a growing organization