Digital Marketing Coordinator

Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across platforms including social media, search engines, email, and display advertising.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and increase website traffic.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and other paid media channels to maximize ROI.
• Optimize landing pages and content for conversion through A/B testing, user experience improvements, and conversion rate optimization strategies.
• Create engaging content for websites, blogs, social media posts, email newsletters, and digital ads using Adobe Creative Suite tools such as Photoshop and graphic design principles.
• Monitor web analytics reporting with Google Analytics, Google Tag Manager, and other analytics platforms to track campaign performance and derive actionable insights.
• Maintain website management through content management systems like WordPress and ensure website health with technical proficiency in HTML, CSS, and website management best practices.
• Coordinate social media marketing efforts by managing social media advertising campaigns and scheduling content across platforms to foster community engagement.
• Support marketing automation initiatives to streamline campaigns and nurture leads effectively within B2B or B2C contexts.
• Conduct ongoing keyword research and SEO audits to refine strategies for improved visibility in search engine results pages (SERPs).

Requirements

• Proven experience with digital marketing tools including Google Ads (Google AdWords), SEM (Search Engine Marketing), Google Analytics, and marketing automation platforms.
• Strong technical skills in HTML, CSS, web analytics reporting, web analytics tools, and website management systems such as WordPress or similar CMS platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation and graphic design tasks.
• Familiarity with paid search marketing strategies including paid advertising campaign management on social media platforms like Facebook Advertising campaigns.
• Knowledge of SEO best practices along with experience using SEO tools for keyword research and site audits.
• Ability to analyze data from various sources to optimize campaigns for performance marketing goals.
• Excellent communication skills with the ability to craft compelling content tailored for digital audiences.
• Experience managing social media advertising campaigns across multiple channels with a focus on engagement metrics.
• Strong organizational skills with the ability to manage multiple projects simultaneously while adhering to deadlines.
• Technical proficiency in website management systems like WordPress or similar CMSs is preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance