Drive digital marketing operations for email and web, coordinating Marketing Cloud campaigns and content to improve open rates, engagement, and ROI.

• Must-have: Hands-on Salesforce Marketing Cloud and CRM experience
• Standout: Ability to coordinate with bankers and marketing teams for campaign execution
• Post-campaign reporting with actionable recommendations to improve future performance

Responsibilities

• Execute targeted email marketing campaigns using Salesforce Marketing Cloud, ensuring alignment with content strategy and business priorities
• Build, refine, and continuously improve audience segmentation strategies to enhance targeting and engagement
• Partner with bankers and marketing team members to coordinate campaign execution and distribution
• Optimize email performance through A/B testing, analytics, and continuous improvement
• Serve as a key resource for Marketing Cloud best practices, troubleshooting, and capability enhancement
• Publish, update, and maintain website content, ensuring accuracy, timeliness, and alignment with firm initiatives
• Manage digital content including deal announcements, press releases, thought leadership, and market updates
• Support ongoing website enhancements and user experience improvements in collaboration with digital and external development teams
• Troubleshoot website issues and coordinate with developers as needed
• Support integration between Salesforce, Marketing Cloud, and website platforms to ensure seamless data flow and campaign execution

Preferred

• Experience in B2B or professional services preferred.
• Familiarity with HTML for email or web content.

Benefits

• We offer a comprehensive package of benefits to eligible employees.
• This role is also eligible for bonus pay.