Responsibilities

• Schedule and publish email, social media, and digital marketing campaigns to promote core ministry initiatives using platforms like HubSpot, Meta, and OptinMonster.
• Support audience segmentation and A/B testing to optimize engagement and campaign performance.
• Optimize send times and frequency to improve deliverability and engagement.
• Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversions, and engagement metrics using tools like Google Postmaster Tools, MXToolbox, and SenderScore.
• Maintain IP and domain reputation by monitoring blacklists and addressing any deliverability issues.
• Assist in implementing digital strategies to expand the audience through lead magnets, website sign-ups, and other growth initiatives.
• Collaborate with the Director of Digital Initiatives to ensure cohesive messaging and brand storytelling.
• Ensure all marketing efforts align with the organization's brand voice, Christian values, and mission.
• Maintain compliance with GDPR, CAN-SPAM, CCPA, and other relevant regulations while applying best practices for email deliverability and user experience.
• Stay updated on digital marketing trends, algorithm changes, and best practices to improve content and campaign effectiveness.

Requirements

• 2-4 years of professional experience in marketing, digital media, or a related field.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Strong understanding of digital marketing channels and platforms.
• Proficiency in marketing tools such as HubSpot, Google Ads, and Facebook Ads Manager.
• Interest and experience in digital marketing, email campaigns, and social media.
• Strong analytical skills with the ability to interpret data and apply insights.
• Excellent organizational and time-management skills, with the ability to manage multiple tasks in a fast-paced environment.
• Strong written and verbal communication skills with the ability to collaborate across teams.
• High attention to detail and ability to work independently.
• Experience with project management tools is a plus.