Responsibilities

• Oversee full-funnel marketing strategy to drive brand awareness and revenue growth through expansion into new marketing channels and improvement of existing marketing efforts.
• Own the digital media budget and be responsible for all digital marketing KPIs. Lead measurement strategy to guide marketing investment.
• Lead and grow the digital marketing teams, and provide structure, process, and standards for these teams to ensure success.
• Own all agency and vendor relationships related to Digital Marketing.
• Partner cross-functionally with Site, Creative, Merchandising, Operations, and Finance to inform marketing strategy.
• Develop reporting and insights to be shared at the Board and Executive team level.
• Own headcount planning for the Digital Marketing team and identify any gaps and opportunities to fill them.
• Coordinate with key internal stakeholders including global headquarters and local brand/product/retail marketing teams, merchandising team, store operation teams to get program buy in and align on key acquisition & revenue goals.
• Other related duties to be assigned by direct supervisor
• Frequent in person collaboration

Requirements

• 8-12 years digital marketing experience in the retail industry, with demonstrated success delivering multi-channel campaigns. Expertise leading in-house performance marketing, with a focus on both profitability and growth.
• Proven track record of owning large marketing budgets with experience optimizing the marketing mix for efficiency.
• Deep understanding of the U.S. consumer’s media behavior, industry benchmarks and best practices.
• Experience building both scalable acquisition strategies and retention strategies.
• Proven ability to communicate and influence executive management and partners, inclusive of Google, Meta, Tiktok and agency partners.
• An effective communicator, collaborator, and problem solver.