Digital Marketing Coordinator

New York City, NY (Hybrid)

$18/hr – $20/hrEntry Level2+ years expPart time

Posted 3 months ago

Job Summary

Own the paid media engine with end to end ownership from planning through reporting, focusing on audience targeting, budgets and optimization across Meta, Google and programmatic buys.

Campaign execution: plan, launch, and optimize across major platforms with clear budget and tracking ownership.
Creative collaboration: load assets and build ad frameworks in tandem with the creative team.
Measurement feedback: translate campaign data into optimization actions and ROAS improvements.

Job Description

Plan, build, launch, and optimize digital advertising campaigns across Meta Ads, Google Ads, programmatic DSPs and additional platforms as needed.
Manage campaign setup, including audience targeting, budgets, bidding strategies, tracking, and ad trafficking.
Load up creative and build out ad frameworks while collaborating with the creative department on art needs.
Report on campaign success metrics and communicate effective optimization suggestions.
College graduate with 1- 3 years of experience in Digital Marketing focusing on Paid Digital Ad Platforms (Meta Ads, Google Ads, and Programmatic Buying)
Experince with launching campaigns across various Digital ad buying platforms
Must be certified in Meta Business Marketing Strategy
Must have at least two (2) Google Ads related Certifications
Knowledgeable about SEO best practices and implementation is a huge plus
Knowledge about Pixel/Tag tracking and implementation (Google Tag Manager and Meta Conversion API)
Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Intermediate to advanced understanding of how to use Microsoft Office Suite and G-Suite

Salaries

Posted range

$18/hr – $20/hr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,244 salaries.

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