Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, patient acquisition, and revenue growth.
• Create, schedule, and manage engaging content across social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Capture and edit high-quality photos and videos that showcase treatments, providers, patient experiences, and clinic culture.
• Plan and manage promotional campaigns for services, memberships, seasonal offers, product launches, and special events.
• Manage digital advertising campaigns, including Meta and Google Ads, while monitoring performance and optimizing results.
• Maintain and update the clinic website, email marketing campaigns, and online content to ensure brand consistency and accuracy.
• Monitor marketing analytics, social media engagement, website traffic, and lead generation to measure campaign success and identify growth opportunities.
• Coordinate influencer partnerships, community outreach initiatives, and in-clinic events to enhance brand visibility and patient engagement.
• Manage the clinic's online reputation by monitoring reviews and supporting strategies to strengthen patient satisfaction and brand credibility.
• Collaborate with providers and leadership to create educational, promotional, and patient-focused marketing materials while staying current on industry trends and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent work experience.
• Minimum 2 years of experience in digital marketing, social media management, or content creation.
• Experience managing business social media accounts and digital marketing campaigns.
• Strong copywriting, communication, and organizational skills.
• Experience with Canva, Adobe Creative Suite, or similar design software.
• Familiarity with Meta Business Suite, Google Analytics, Google Ads, and email marketing platforms.
• Strong photography and videography skills, including editing for social media.
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.

Preferred

• Experience within the medical aesthetics, plastic surgery, dermatology, wellness, or luxury beauty industry.
• Experience with SEO, CRM platforms, and marketing automation tools.
• Knowledge of patient acquisition strategies and conversion marketing.
• Experience coordinating influencer marketing and community partnerships.
• Understanding of HIPAA/privacy considerations related to marketing patient content.

Benefits

• Aesthetic Industry Perks – Enjoy free and discounted services and products.
• Great Culture & People-First Organization – Join a fun, drama-free environment that rewards collaboration and values those who help foster a positive workplace.