Responsibilities

• Develops and executes marketing campaigns by performing the following duties.
• Assists in development and execution of page creation and maintenance on harristeeter.com and engages with other departments to understand needs on the site.
• Assists in development and execution of mobile app content creation and maintenance on Harris Teeter app and engages with other departments to understand needs on the mobile app.
• Improve the customer journey by implementing SEO best practices on all web pages to increase site traffic and conversion.
• Coordinates digital marketing programs to promote and support department priorities; including, but not limited to the following responsibilities:
• Responsible for the scheduling, hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Work to develop and support a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails.
• Coordinate program tracking process and communicate on a consistent basis with partners, HT Operations & Merchandising teams and vendors as needed.
• Work with Merchandising and Marketing teams to develop and execute promotional plans and special offers to drive loyalty from existing customers and gain new customer trial.
• Execute mobile messaging, including text and push notifications including but not limited to, content development, QA, set-up and performance.
• Execute targeted direct mail efforts, including but not limited to, content development, QA, set-up and performance.
• Coordinate and execute lifecycle planning and apply to all targeting efforts to insure current and prospective customers are receiving the most appropriate offer, at the optimum time, via the preferred medium.
• Work with IS team to coordinate targeted offer set-up.
• Coordinate assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
• Works closely with graphic artists, writers, and developers in the design and usability of marketing campaigns.
• Engage in daily interaction with Merchandising, Operations, Customer Relations, Communications, e-Business and Vendor partners to develop and communicate about marketing program details and content.
• Develop knowledge of the current e-mail system, to potentially support efforts related to e-VIC, Wine, Superflag, Shopper Marketing and other requested e-mail communication to customers and/or associates.
• Conducts test programs to measure effectiveness of media, list, creative, and offer.
• Build post-event reports, analysis, and regular status reports on marketing programs. Analyze data to make recommendations about future programs and testing.
• Communicates with outside vendors on ongoing campaigns.
• Coordinates development, production, and distribution of promotional and collateral materials to support sales and marketing programs.

Requirements

• Bachelor's degree (B. S. or B.A.) in business, marketing or other related degree from four-year college or university; or five or more years of professional experience executing e-mail campaigns and/or designing webpages; or equivalent combination of education and experience.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Development software; Design software; Project Management software and Database software.
• No certifications needed

Preferred

• Experience with Salesforce email platform is a plus
• Strong customer service and teamwork skills may be beneficial