Responsibilities

• Manages social media platforms for the CVB, Amphitheater, and Conference Center, maintaining consistent messaging and audience-focused content.
• Plans, creates, and schedules digital content across social media and other platforms to promote Douglasville’s tourism assets, programs, and events.
• Develops blog posts, newsletters, and other digital communications for tourism-related audiences.
• Produces print and digital marketing materials, including brochures, visitor guides, and promotional publications, ensuring consistency with City branding standards.
• Captures and edits photography and video content to support marketing campaigns, events, and promotional initiatives.
• Maintains and updates department websites, blogs, and digital communication platforms to ensure accuracy and functionality.
• Monitors and analyzes audience engagement and digital performance metrics to evaluate campaign effectiveness and support future content planning.
• Coordinates logistics related to content production, including scheduling, filming locations, and equipment needs.
• Provides marketing and promotional support for tourism campaigns, community outreach efforts, and special events.
• Provides operational support during events, City functions, or Welcome Center activities as needed, including evenings or weekends.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field; three (3) years of experience in digital marketing, content creation, or social media management, with demonstrated knowledge of analytics and audience engagement strategies; or equivalent combination of education and experience.
• Must possess and maintain a Valid Georgia Driver’s license.
• Knowledge of digital marketing principles, social media platforms, and content strategy development.
• Knowledge of basic analytics tools and methods used to evaluate digital engagement and performance.
• Skills to create, edit, and publish digital content, including graphics, video, and written materials.
• Skills to use digital design, video editing, and content scheduling software.
• Ability to manage multiple projects independently from concept through completion.
• Ability to analyze data and apply insights to improve marketing effectiveness.
• Ability to communicate clearly and effectively, both orally and in writing.
• Ability to work collaboratively while maintaining individual responsibility for assigned projects.