Responsibilities

• Collaborating closely with the Associate Director of Marketing, Senior Manager of Design and Digital, the Education team, and CTC's digital marketing agency, the Digital Marketing Coordinator supports the planning, execution, and optimization of digital marketing campaigns that inspire engagement, deepen patron relationships, and advance CTC's mission. This role is responsible for coordinating paid digital advertising, email marketing, website content updates, and audience outreach efforts while helping ensure campaigns are delivered on time, align with CTC's brand standards, and meet organizational goals.
• Plan and execute paid digital marketing campaigns and email communications supporting productions, subscription tickets, and education initiatives
• Work closely with CTC's digital marketing agency to implement campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other digital platforms
• Monitor campaign performance and assist with compiling reports on key metrics, audience engagement, website traffic, and advertising effectiveness
• Support testing and optimization efforts by assisting with campaign updates, audience targeting adjustments, and creative asset coordination
• Stay informed on emerging digital marketing trends and platforms and share recommendations with the marketing team
• Email Marketing & Patron Communications
• Design and deploy Marketing and Education department email campaigns, including subscription, single-ticket, Theatre Arts Training, student matinee, and event communications
• Build and schedule recurring patron communications, including pre-show and post-show emails
• Assist with quality assurance, testing, and delivery of email campaigns

Requirements

• Demonstrated experience planning and executing digital marketing campaigns, preferably in the performing arts, entertainment, nonprofit, or related sector.
• Experience coordinating email marketing campaigns, social media content, and/or digital advertising initiatives.
• Familiarity with digital marketing platforms such as Google Ads, Meta Business Suite, Google Analytics (GA4), email marketing platforms, and CRM systems; Tessitura experience preferred.
• Experience tracking campaign performance and using data to support marketing decisions and continuous improvement.
• Understanding of digital marketing best practices, including audience segmentation, content marketing, SEO fundamentals, and emerging digital trends.
• Strong writing, proofreading, and communication skills, with attention to detail and brand consistency.
• Ability to manage multiple projects simultaneously and collaborate effectively with internal and external partners.

Benefits

• Benefits include medical, dental and vision insurance; short-term and long-term disability and life insurance; vacation and sick leave; nine paid holidays; and a 403(b) retirement savings plan.