Responsibilities

• Assist in the placement of social media ads for internal and external stakeholders across multiple digital platforms, including Facebook, Instagram, LinkedIn, YouTube, Google, and more.
• Assist with ongoing monitoring, optimization, and reporting of paid digital campaigns, including budget pacing, creative performance, and audience targeting.
• Support A/B testing of ad creative and messaging to improve campaign performance.
• Prepare performance summaries and dashboards for internal stakeholders, highlighting trends, insights, and recommended optimizations.
• Support the execution and maintenance of digital marketing efforts within Salesforce Marketing Cloud and related CRM systems, including basic data hygiene, reporting support, and campaign coordination.
• Support the setup and maintenance of client Google Business pages
• Support positive brand and reputation management efforts for all stakeholder groups.
• Collaborates with the digital marketing manager and social media specialists on paid and organic social media placements.
• Supports the execution of marketing and public relations events for Charter One and its clients, including but not limited to groundbreaking events, open-house events, and information sessions.
• Supports the setup and optimization of company and school pages within managed social media platforms to increase the visibility of client school social content.