Responsibilities

• Help to shape multi-channel campaign strategy alongside our creative and strategy teams, from planning through optimization.
• Work closely with the team to Track platform best practices and industry trends, contributing to strategy conversations across accounts.
• Partner on the setup, testing, and launch of digital marketing campaigns, ensuring quality and consistency across platforms.
• Both independently and in coordination with the broader team, design and run data-driven testing programs for ads, email, and landing pages to continuously improve KPIs.
• Own performance reporting, turning KPI data into clear, actionable recommendations for own campaigns.
• Own conversion tracking setup and maintenance across accounts (Google Tag Manager, pixels, etc.), ensuring clean, reliable data flows into reporting and decision-making.
• Collaborate with creative, strategy, and account teams to keep execution aligned with client business goals.

Requirements

• 3+ years of experience in digital marketing roles, with a demonstrated track record of managing campaigns and strategies independently.
• Proven experience managing paid advertising platforms (Google Ads, Meta Ads, etc.) at scale.
• Advanced understanding of digital analytics platforms (Google Analytics, HubSpot, etc.), including hands-on conversion tracking.
• Strong analytical skills, with the ability to turn complex marketing data into clear strategic recommendations.
• Excellent communication skills and the ability to partner directly with clients and cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Business, or a similar data-related field; equivalent experience considered.

Preferred

• Nice to have: Google Certifications, Meta Certifications, or similar.