Digital Marketing Coordinator at Benchmark Senior Living | Waltham, MA | $55K/yr – $60K/yr

Benchmark Senior Living

Digital Marketing Coordinator

Waltham, MA (Hybrid)

$55K/yr – $60K/yrIntern/New Grad1+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own digital marketing operations across website, SEO, marketing automation, and analytics to keep campaigns driving and content accurate.

Own website content updates, QA, and UX paths in WordPress to support benchmarks campaigns and lead generation.
Support SEO, metadata, internal linking, and AI/answer engine optimization to improve organic visibility.
Assist HubSpot email campaigns, forms, landing pages, workflows, and reporting to track engagement and conversions.

Job Description

Responsibilities

Website & Digital Content Support: Assist with website updates in WordPress to support Benchmark community marketing initiatives, campaigns, and ongoing content needs.
Make basic page updates, content edits, and website changes to ensure accuracy, consistency, brand alignment, and lead-generation effectiveness.
Conduct website quality assurance checks to ensure pages, links, forms, and key user paths are working as intended.
Help identify website issues or improvement opportunities and communicate them clearly for follow-up.
SEO, AI Optimization & Answer Engine Optimization Support: Support SEO execution across Benchmark community pages and digital content.
Assist with keyword research, metadata updates, internal linking, and content optimization.
Help monitor SEO performance and summarize basic trends, opportunities, and observations.
Develop familiarity with emerging search trends, including AI optimization, answer engine optimization, and evolving SEO best practices.
HubSpot & Marketing Automation Support: Build, test, and execute HubSpot emails for Benchmark community-focused campaigns and communications.
Assist with list creation, segmentation, forms, landing pages, workflows, reporting, campaign organization, and basic data hygiene within HubSpot.

Benefits

10 paid holidays plus 1 floating holiday
Vacation and Health & Wellness Paid Time Off
Tuition Reimbursement Program
Physical & Mental Health Wellness Programs
Medical, Vision & Dental Benefits provided by Blue Cross Blue Shield

Benchmark Senior Living

Benchmark is a leading provider of senior living services in the Northeast and is dedicated to transforming lives through the power of human connection. Founded in 1997 by Tom Grape, Benchmark employs 7,000 associates and operates more than 65 senior living communities in over eight states. Benchmark has been honored with numerous employment and industry awards. For 18 straight years, Benchmark has been named one of Boston Globe’s Top Places to Work, while also being consistently recognized as a top employer by FORTUNE Magazine, the Age Friendly Institute, and others. Benchmark is also certified by the Great Place to Work Institute since 2018.

Founded in 1997

Waltham, Massachusetts, USA

2K employees (133 in marketing)

careers.benchmarkseniorliving.com