Digital Marketing Coordinator at Benchmark Senior Living | Waltham, MA | $55K/yr – $60K/yr

Digital Marketing Coordinator

Waltham, MA (Hybrid)

$55K/yr – $60K/yrIntern/New Grad1+ years expFull time

Posted 2 months ago

Job Summary

Own WordPress site updates and QA to keep Benchmark marketing campaigns and content accurate while ensuring lead-gen paths stay intact and search visibility improves.

Website & SEO Execution: Update pages, run QA checks, fix links and forms, and surface improvement opportunities.
HubSpot Campaigns & Data: Build and QA emails, forms, landing pages, lists, and basic performance tracking.
Analytics & Collaboration: Monitor SEO and campaign signals, flag issues, and coordinate with internal teams and agencies.

Job Description

Responsibilities

Assist with website updates in WordPress to support Benchmark community marketing initiatives, campaigns, and ongoing content needs.
Make basic page updates, content edits, and website changes to ensure accuracy, consistency, brand alignment, and lead-generation effectiveness.
Conduct website quality assurance checks to ensure pages, links, forms, and key user paths are working as intended.
Help identify website issues or improvement opportunities and communicate them clearly for follow-up.
Support SEO execution across Benchmark community pages and digital content.
Assist with keyword research, metadata updates, internal linking, and content optimization.
Help monitor SEO performance and summarize basic trends, opportunities, and observations.
Develop familiarity with emerging search trends, including AI optimization, answer engine optimization, and evolving SEO best practices.
Build, test, and execute HubSpot emails for Benchmark community-focused campaigns and communications.
Assist with list creation, segmentation, forms, landing pages, workflows, reporting, campaign organization, and basic data hygiene within HubSpot.

Benchmark Senior Living

Benchmark is a leading provider of senior living services in the Northeast and is dedicated to transforming lives through the power of human connection. Founded in 1997 by Tom Grape, Benchmark employs 7,000 associates and operates more than 65 senior living communities in over eight states. Benchmark has been honored with numerous employment and industry awards. For 18 straight years, Benchmark has been named one of Boston Globe’s Top Places to Work, while also being consistently recognized as a top employer by FORTUNE Magazine, the Age Friendly Institute, and others. Benchmark is also certified by the Great Place to Work Institute since 2018.

Founded in 1997

Waltham, Massachusetts, USA

2K employees (133 in marketing)

careers.benchmarkseniorliving.com