Digital Marketing Coordinator

Responsibilities

• Create, update, and maintain website pages, landing pages, forms, and digital content using our content management system (CMS).
• Support website improvements, SEO best practices, and user experience enhancements.
• Test and troubleshoot website content, links, and forms to ensure a seamless digital experience.
• Support the execution of email, social media, paid media, event, and lead-generation campaigns.
• Collaborate with marketing, creative, and technical teams to launch digital assets accurately and on schedule.
• Help implement campaign tracking and measurement tools.
• Build and maintain lead-capture forms, registrations, and conversion experiences.
• Help ensure marketing leads and campaign data flow accurately into our marketing platforms and CRM systems, including Salesforce.
• Identify opportunities to improve marketing processes and digital workflows.
• Monitor website traffic, engagement, conversions, and campaign performance.

Requirements

• Bachelor's degree in marketing, communications, business, digital media, or a related field, plus 1–3 years of relevant experience; or an equivalent combination of education and experience.
• Experience working with website content management systems (CMS).
• Familiarity with digital marketing campaigns, landing pages, online forms, and lead generation.
• Working knowledge of Google Analytics or similar analytics platforms.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
• Excellent communication, collaboration, and problem-solving skills.
• A proactive mindset, curiosity, and enthusiasm for learning new technologies.

Preferred

• Experience with Umbraco, PushPlanet, or Digioh.
• Exposure to Salesforce or marketing automation platforms.
• Familiarity with SEO, conversion optimization, or A/B testing.