Digital Marketing Coordinator

California, USA (On-site)

$21/hr – $29/hrMid Level1+ years expOther

Posted 3 weeks ago

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Job Summary

Own audience building and segmentation using our customer data to drive targeted content with measurable impact.

  • Gather content and key details to assist with the creation and distribution of content that effectively engages our audience.
  • Support with campaign needs and ticket queue to make updates across digital mediums including website, blog, chatbot, email, and mobile app.
  • Responsible for proofing, testing, and implementing feedback to help ensure accurate and error-free execution of links, content, and assets across desktop and mobile platforms
  • Assist in audience building and segmentation to support targeting strategies utilizing our customer database.
  • Ensure compliance with marketing regulations and best practices, including digital accessibility standards, PII protection, SEO, CAN-SPAM, and GDPR.
  • Participate in creative brainstorming, branding, & strategy sessions
  • Assist with reporting on campaign performance, providing insights and recommendations for improvement.
  • Monitor industry trends and best practices to identify opportunities for innovation and optimization.
  • Collaborate with internal stakeholders to assist with other marketing and business initiatives.

Job Description

Responsibilities

  • Gather content and key details to assist with the creation and distribution of content that effectively engages our audience.
  • Support with campaign needs and ticket queue to make updates across digital mediums including website, blog, chatbot, email, and mobile app.
  • Responsible for proofing, testing, and implementing feedback to help ensure accurate and error-free execution of links, content, and assets across desktop and mobile platforms
  • Assist in audience building and segmentation to support targeting strategies utilizing our customer database.
  • Ensure compliance with marketing regulations and best practices, including digital accessibility standards, PII protection, SEO, CAN-SPAM, and GDPR.
  • Participate in creative brainstorming, branding, & strategy sessions
  • Assist with reporting on campaign performance, providing insights and recommendations for improvement.
  • Monitor industry trends and best practices to identify opportunities for innovation and optimization.
  • Collaborate with internal stakeholders to assist with other marketing and business initiatives.

Requirements

  • Bachelor's Degree – preference for a background in marketing, communications
  • 1 year of related experience and/or training; or equivalent combination of education and experience.
  • Experience or demonstrated interest in developing clear, accurate, guest-facing digital content.
  • Strong copywriting and proofreading skills
  • Ability to communicate and collaborate respectfully with people at all levels within the organization
  • Able to manage multiple projects simultaneously
  • Self-motivated and proactive
  • A genuine interest in digital marketing communications that support guest experience, brand goals, and business objectives.
  • Flexibility of schedule, including weekend, holiday, early morning, or weather-related coverage as business needs require.
  • Intermediate skiing or snowboarding ability level required, with the ability to safely navigate mountain terrain as needed for winter content support, operational awareness, and occasional on-mountain coverage.
  • Working knowledge of HTML and/or CSS Quantitative skills and familiarity with web analytics tools
  • Experience coordinating projects, tracking details, managing feedback, and meeting deadlines.
  • Other duties as assigned

Preferred

  • Proficiency with applicable technology, including Microsoft Office suite, Adobe Creative Suite, and web-based applications. Photoshop experience is preferred.
  • Ability to quickly and efficiently learn new Content Management Systems and consumer email platforms. Sitecore CMS and/or WordPress experience is a huge plus.
  • Knowledge of and/or experience with graphic design, Content Management Systems, Search Engine Optimization, HTML & CSS, and Google Analytics or Adobe Analytics are a plus.
  • Experience working with an ESP (we use Insider One).
  • Familiarity with, and passion for the ski resort environment, especially the Palisades Tahoe experience.

Benefits

  • Free skiing + riding privileges to 17 iconic resorts including Palisades Tahoe, Mammoth Mountain, Steamboat, Solitude and more!
  • Healthcare options for both Seasonal & Year-Round employees
  • Generous discounts on outdoor gear, apparel, etc.
  • 401(k) plan with generous company match
  • Free lift tickets, plus 50% off lift tickets
  • 25%-50% discount at Food & Beverage locations at Palisades Tahoe
  • 40% discount at Palisades Tahoe operated retail stores, including The North Face, Patagonia, Oakley, and more!
  • Employee Assistance Program (EAP)

Alterra

Alterra is Solving Plastic Pollution® through Infinitely Renewed PlasticsTM on a global scale with the deployment of its continuous advanced recycling technology. At its Akron, Ohio plant, the company creates economic value from landfill bound plastic, enabling the circular economy and creating a cleaner world by converting discarded plastics into petrochemical materials that can be further refined into new plastic production.The Akron, OH facility utilizes a patented thermochemical liquefaction technology to process 60 tons of waste plastic daily, diverting millions of pounds of plastic from landfills. Alterra's team of engineers, experts, and partners are driven by one purpose: creating a cleaner planet for future generations. Alterra licenses its technology to entities looking to recycle more challenging plastics or seeking more sustainable products. It is partnering with companies in the solid waste industry, government entities, and petrochemical companies.In January 2021, the world’s fourth-most sustainable company, Neste, acquired a minority interest in the company. Neste will collaborate with Alterra to further develop and commercialize Alterra’s technology in Europe and across the world.By globalizing its thermochemical liquefaction process, Alterra is re-imagining a future where society is free from landfilling and incinerating plastic waste.

Founded in 2009
Akron, Ohio, USA
139 employees (2 in marketing)