Digital Marketing Coordinator

Responsibilities

• Manages the overall digital client and prospect outreach platform for the company, including email, social media and transmission technologies (RSS, subscription, etc.).
• Works with Digital Marketing Manager to create an effective email strategy, including access to CRM, digital outbound platform, and overall reporting.
• Creates and monitors overlapping multi-variant outbound campaigns, creating a focus on client engagement from top of funnel to bottom of funnel.
• Executes daily publishing, scheduling, and monitoring of content across email and social media platforms in alignment with approved marketing strategy and content calendars.
• Works with alternative staffing to compile, analyze, and distribute recurring performance reports; provide insights on engagement, audience growth, and content effectiveness.
• Collaboration with the web team to create effective digital journeys, including campaign logistics and digital roadmap user experience expectations.
• Maintains and enforces brand standards across digital platforms, collaborating cross-functionally to ensure visual and messaging consistency.
• Ensures all digital communications align with Alpine Bank’s values, regulatory requirements, risk management standards, and internal approval processes.
• Assist with coordination of third-party vendors related to digital tools and reporting.
• Regular and reliable on-site attendance is required as an essential function of this position.

Requirements

• Understanding of contemporary MCCM platforms, email and digital media channels and integration with enterprise CRM; optimizing content to engage users and drive user engagement.
• Understanding how to create multi-variant campaigns with usage of all digital platforms including email, social media and website inclusion.
• Proficient in MS Office suite (Word, Power Point, Excel).
• Analytics fluency (engagement rates, impressions, CTR) and the ability to communicate to senior management in an effective way.
• Basic understanding of SEO principles and digital content optimization.
• Ability to manage multiple projects simultaneously, prioritizing as necessary.
• Strong verbal and written communication skills.
• Communicates and collaborates with team members to ensure superior results and team success.
• Bachelor’s Degree in Marketing, Communications, New Media, Public Relations or related field.
• Possession of, or ability to obtain, a valid State of Colorado Driver’s License is required.

Preferred

• Banking industry experience
• CRM experience