Responsibilities

• Schedule and publish content across all platforms, write engaging captions aligned with brand voice, monitor community comments/messages, and track performance trends.
• Develop graphics, flyers, digital ads, and marketing materials using brand templates; format content for multiple platforms and assist with photography/video coordination.
• Manage editorial calendars, write and publish blog content, and coordinate story collection across departments to ensure alignment with organizational priorities.
• Update landing pages and website content for accuracy, monitor user engagement analytics, and support SEO optimization efforts.
• Assist with launching and monitoring paid advertising campaigns across Google, Meta, and YouTube/OTT, while tracking campaign pacing, budget utilization, and cost-per-lead metrics.
• Run A/B testing on digital ads, email campaigns, and landing pages; analyze cross-channel performance to identify trends and conversion opportunities.
• Partner closely with the Membership team to track lead generation, monitor recruitment and renewal campaign metrics, and evaluate overall campaign effectiveness.
• Compile weekly and monthly performance dashboards and reports, providing actionable recommendations to improve campaign performance and return on ad spend (ROAS).
• Organize digital asset and photography libraries, support council-wide event promotions, and assist with strategic projects and administrative marketing tasks as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or related field
• 1–3 years of relevant experience: internship, volunteer, or professional experience preferred
• Strong analytical and organizational skills
• Experience interpreting marketing data and performance metrics
• Knowledge of social media platforms and digital marketing best practices
• Familiarity with Google Analytics, Meta Business Suite, and email marketing platforms preferred
• Experience with Canva and Adobe Creative Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Passion for mission-driven work and storytelling

Preferred

• Diversity, Equity, Inclusion & Belonging: Girl Scouts – North Carolina Coastal Pines builds girls of courage, confidence, and character who make the world a better place. We are committed to diversity, equity, inclusivity, and belonging by creating a safe and welcoming environment for all through a shared responsibility of each and every member. We are dedicated to increasing our cultural competence and creating opportunities for authentic human-to-human connection by respecting, embracing, and celebrating what makes us all different.