Digital Marketing & Content Specialist

Responsibilities

• Social Media Management: Develop and manage engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Content Creation: Showcase completed projects, customer success stories, employee recognition, company culture, and new capabilities through photos, graphics, videos, and compelling written content.
• Website & Digital Presence: Maintain website content, project galleries, and service information while identifying opportunities to improve search visibility and customer engagement.
• Google Business Profiles: Keep our location profiles current, promote recent projects, and support customer review and online reputation initiatives.
• Digital Marketing Campaigns: Develop content and coordinate targeted campaigns that promote our services, reach prospective customers, and support lead generation.
• Content Coordination: Proactively work with our sales, design, production, and installation teams to collect project photos, stories, and marketing opportunities.
• Performance Tracking: Monitor digital following & engagement, website traffic, and customer inquiries, providing regular updates and recommendations for improvement.

Requirements

• 3+ years of experience in digital marketing, content creation, or social media management.
• Strong writing, storytelling, and visual content creation skills.
• Experience managing professional social media accounts, particularly LinkedIn.
• Proficiency with Canva, Adobe Creative Cloud, or similar tools.
• Familiarity with website content management, SEO fundamentals, Google Business Profiles, and email marketing.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects.
• A self-starter who can independently identify opportunities, develop content, and follow through on execution.
• B2B marketing experience preferred, particularly in construction, manufacturing, or commercial services.

Preferred

• Photography, videography, short-form video editing, and HubSpot experience are a plus.