Digital Content Specialist

Responsibilities

• Content Strategy & Planning
• Develop and execute digital content and social media strategies aligned with marketing goals, business priorities, industry trends, and best practices to strengthen brand visibility and engagement.
• Research market trends, competitor activity, and emerging digital opportunities, recommending creative approaches to improve website engagement, digital storytelling, and social media performance.
• Social Media Management & Engagement
• Manage H2M's social media presence, including content planning, campaign development, audience engagement, trend monitoring, and performance optimization across all platforms.
• Collaborate with Communications Specialists and the Multimedia team to source, develop, and publish content, including coverage of firm events, project milestones, and company initiatives.
• Content Creation & Copywriting
• Create, edit, publish, and optimize compelling digital content, including social media posts, website pages, project case studies, service descriptions, and multimedia assets.
• Translate technical information into clear, engaging content that supports business development efforts and resonates with clients, partners, agencies, and prospective clients.
• Website Content Management & Governance

Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or related field.
• 5 to 7 years of experience in social media management, digital content, or a related role. Experience in professional services, A/E/C industry, or B2B environment is preferred.
• Proven experience managing social media platforms professionally across multiple channels. Experience developing social media campaigns from concept to execution is preferred.
• Experience with social media management tools (Hootsuite experience strongly preferred). Knowledge of social media analytics and performance reporting is preferred.
• Strong writing and editing skills with the ability to adapt content for different platforms and audiences, and translate technical or complex information into clear, accessible, and engaging content.
• Solid understanding of SEO principles and how to incorporate keywords naturally into digital content, and experience with web analytics tools such as Google Analytics. Familiarity with WordPress or similar content management systems is preferred.
• Highly organized with strong project management skills and ability to manage multiple priorities simultaneously.
• Collaborative team player who works well across departments and with diverse stakeholders and is a self-starter who takes initiative and brings ideas forward with meticulous attention to detail and commitment to accuracy and quality.

Preferred

• Experience in professional services, A/E/C industry, or B2B environment is preferred.
• Proven experience managing social media platforms professionally across multiple channels. Experience developing social media campaigns from concept to execution is preferred.
• Experience with social media management tools (Hootsuite experience strongly preferred). Knowledge of social media analytics and performance reporting is preferred.
• Knowledge of SEO principles and how to incorporate keywords naturally into digital content, and experience with web analytics tools such as Google Analytics. Familiarity with WordPress or similar content management systems is preferred.

Benefits

• Comprehensive medical, dental, and vision healthcare coverage.
• 401(k) with up to 6% employer match and Profit-Sharing Bonus Program.
• Student loan repayment and tuition assistance to support professional accreditation and continuing education.
• Paid Time Off (PTO) and Holidays, and flextime to Balance Work and Life.
• Access to professional development programs including mentoring, training, and early-career support.
• Active Employee Resource Groups including: Diversity & Inclusion, Sustainability, Women’s Initiative, and Young Professionals.
• Check out our full benefits page here .
• pushing boundaries. redefining design. Apply today and start your journey with H2M.