Content Marketer

Responsibilities

• Develop content ideas - Stay close to the discourse on LinkedIn and X, particularly around B2B marketing, content, and executive branding. - Identify emerging conversations, audience questions, and opportunities for Compound to contribute a useful perspective. - Bring a steady flow of original ideas for newsletters, LinkedIn posts, and YouTube videos. - Develop specific angles and hooks that connect timely conversations to our audience’s interests and Compound’s expertise. - Pull ideas from internal conversations, client work, recordings, and agency insights.
• Draft newsletter content - Turn ideas and insights into useful, engaging newsletter drafts. - Develop subject lines and openings that give readers a reason to keep reading. - Incorporate feedback and prepare polished content for approval and publication. - Maintain a consistent newsletter schedule. - Develop and test ways to turn our social audiences into newsletter subscribers.
• Create LinkedIn content for Compound’s executives - Draft posts that reflect each executive’s voice, perspective, and expertise. - Proactively gather input through conversations, recordings, and notes. - Turn rough ideas into clear posts with strong hooks and specific takeaways. - Coordinate reviews and revisions to keep content moving toward publication. - Use audience feedback and content performance to refine future topics and formats.
• Manage external partners and YouTube execution - Serve as the day-to-day contact for vendors and agencies supporting Compound’s marketing. - Manage our YouTube agency relationship, keeping briefs, deliverables, feedback, and timelines organized. - Partner with the agency on video ideas, titles, thumbnails, and publishing plans. - Review deliverables for alignment with Compound’s voice, audience, and goals. - Review YouTube performance with the agency and recommend improvements that grow the channel.
• Own the marketing workflow - Maintain the content calendar and manage drafts, approvals, and deadlines across channels. - Make it easy for the CEO to contribute expertise and provide feedback through an organized, repeatable process. - Follow up on outstanding input and approvals, flag obstacles early, and keep work moving. - Find opportunities to repurpose ideas across LinkedIn, the newsletter, and YouTube. - Track performance, identify what’s working, and recommend what to test next. - Gradually take on more responsibility for content planning and marketing strategy as your understanding of the business develops.
• Outcomes you’ll be responsible for: - Consistent marketing execution: Build a reliable publishing process that requires progressively less day-to-day coordination from the CEO. - Newsletter subscriber growth: Grow a relevant subscriber base through useful content, effective promotion, and reasons for readers to share. - LinkedIn audience growth: Grow the audiences of Compound’s executives through consistent, relevant content with a clear point of view. - YouTube audience growth: Drive channel growth by managing our YouTube agency, strengthening content ideas and packaging, and turning performance insights into action.
• Across channels, the goal is to attract an audience relevant to Compound’s business and build relationships that can lead to future clients and referrals.
• What we’re looking for: - Approximately 2–5 years of experience in content marketing, writing, communications, or a related role. Candidates with 1–2 years of experience and strong work samples are encouraged to apply. - Excellent writing and editing skills. You can make an idea clear, find an interesting angle, and cut unnecessary words. - Strong content instincts. You can explain why a topic matters, what makes an angle interesting, and why someone would stop to read or watch. - An active interest in the conversations happening on LinkedIn and X. You follow relevant voices and can distinguish a useful content opportunity from a passing trend. - Writing samples that demonstrate your ability to create engaging content. Newsletters and LinkedIn posts are especially relevant. - An ability to capture someone else’s voice and turn rough ideas into a cohesive draft. - Initiative and follow-through. You bring ideas, identify what needs to happen next, and move work forward without waiting for detailed instructions at every step. - Strong organization and attention to detail, with clear communication across teammates and external partners. - Comfort receiving feedback, reviewing performance, and adjusting your approach. - A desire to grow from owning marketing execution into taking on greater strategic responsibility.
• Experience growing a newsletter or social audience, coordinating agencies or freelancers, or working on a YouTube channel is a plus.

Requirements

• Approximately 2–5 years of experience in content marketing, writing, communications, or a related role. Candidates with 1–2 years of experience and strong work samples are encouraged to apply.
• Excellent writing and editing skills. You can make an idea clear, find an interesting angle, and cut unnecessary words.
• Strong content instincts. You can explain why a topic matters, what makes an angle interesting, and why someone would stop to read or watch.
• An active interest in the conversations happening on LinkedIn and X. You follow relevant voices and can distinguish a useful content opportunity from a passing trend.
• Writing samples that demonstrate your ability to create engaging content. Newsletters and LinkedIn posts are especially relevant.
• An ability to capture someone else’s voice and turn rough ideas into a cohesive draft.
• Initiative and follow-through. You bring ideas, identify what needs to happen next, and move work forward without waiting for detailed instructions at every step.
• Strong organization and attention to detail, with clear communication across teammates and external partners.
• Comfort receiving feedback, reviewing performance, and adjusting your approach.
• A desire to grow from owning marketing execution into taking on greater strategic responsibility.

Preferred

• Experience growing a newsletter or social audience, coordinating agencies or freelancers, or working on a YouTube channel is a plus.