Digital Marketing & Content Manager

Michigan, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own digital reach and story through website, social content, and analytics; own publishing cadence, storytelling, and data-driven iteration across channels.

  • Own digital marketing and website management to drive visibility and conversions using content and UX improvements.
  • Lead social content, storytelling, and channel-specific campaigns to grow audience and engagement.
  • Own strategy and analytics to measure impact, optimize funnel, and report on growth metrics.

Job Description

Own digital reach and story through website, social content, and analytics; own publishing cadence, storytelling, and data-driven iteration across channels.

  • Responsibilities: Digital Marketing & Website Management: Own website updates, content strategy, and UX optimizations that drive reach and conversions.
  • Responsibilities: Social Media & Content Development: Lead social programs, content creation, and channel-specific campaigns to grow audience engagement.
  • Responsibilities: Marketing Strategy & Analytics: Define measurement framework, report on funnel health, and optimize performance across channels.
  • Responsibilities: Creative Design & Brand Management: Maintain brand consistency and creative quality across assets.
Serra Traverse City logo

Serra Traverse City

Serra Traverse City is your destination for your next new or used car, truck, SUV, crossover, or van. With seven different auto brands including Cadillac, Subaru, Toyota, Audi, VW, Nissan, and Volvo, and a vast inventory of pre-owned vehicles!

Founded in 2015
Traverse City, Michigan, USA
75 employees

Traffic Signals

Monthly Visitors
25K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
36.6%
Direct
46.2%
Referral
4.8%
Social
10.5%
Paid
1.8%

Headcount Trend

Current headcount: ~75