Serra Traverse City

Brand · Automotive

Company overview

Serra Traverse City is your destination for your next new or used car, truck, SUV, crossover, or van. With seven different auto brands including Cadillac, Subaru, Toyota, Audi, VW, Nissan, and Volvo, and a vast inventory of pre-owned vehicles!

Founded in 2015

Traverse City, Michigan, USA

75 employees

www.serratraversecity.com

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +4.2% year over year

Funding

Audience

Monthly website visitors

25K

Month over month+107%

Quarter over quarter+44.8%

Top sourceDirect (46.2%)

Ad budget per month$2.4K

Average search rank47

Traffic source mix

Direct

46.2%

36.6%

Social

10.5%

Referral

4.8%

Paid referral

1.8%

LinkedIn followers

Follower count and growth

Total followers

191

12-mo growth

+27.3%

Monthly growth

+1.6%

News

The Right Fit: Serra firing on all cylinders 18 months after Bill Marsh acquisition

Oct 20, 2025 • Traverse City Business News

Subaru dealership donates $48,000 to support youth mentorship in Traverse City

May 22, 2025 • WPBN

Links

www.serratraversecity.com

Crunchbase

X (Twitter)

Open positions

Digital Marketing & Content Manager

Serra Traverse City

Michigan, USA (On-site)

In-houseFull-timeMid level3+ years exp.

2 months ago

1 open marketing positions

Digital Marketing & Content Manager

Serra Traverse City

Michigan, USA (On-site)

In-houseFull-timeMid level3+ years exp.

2 months ago